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All Journal Kreano, Jurnal Matematika Kreatif-Inovatif Jurnal Surya Muda: Ilmu Keperawatan dan Ilmu Kesehatan Jurnal Agribis Agribusiness Journal
Nurhaeda Nurhaeda
Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : agribusiness journal

 1 
Women's Empowerment Strategy Through Utilization of Yards as a Food Source Nurhaeda Nurhaeda; Fitri Indahyani; Adriana K
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.461 KB) | DOI: 10.31327/aj.v5i2.1849

Abstract

This study aims to identify and analyze the internal factors which are the strengths and weaknesses as well as the external factors which are the main opportunities and threats and analyze and determine the appropriate strategies to be applied to empower women in supporting the food security of the communities. households. This research was designed using a survey method to collect data from the research objects, namely women members of the Women Farmers Group (KWT). The data obtained was then analyzed using a SWOT analysis to determine the empowerment model that would be applied in the form of activities aimed at using the yard to support household food security. The results of the identification of internal (strengths and weaknesses) and external (opportunities and threats) factors for the main factor of strength is the existence of good irrigation facilities and the main factor of weakness is the resulting product is not not sustainable. The most favorable opportunity factor is the market demand which continues to increase and the most influential threat factor is the limited availability of organic fertilizers and the ever fluctuating prices. The strategy of empowering women through the use of workcamps to support household food security which is the result of determining the right strategy is carried out from the results of the SWOT analysis based on the SWOT matrix increase and s Strive to use existing strengths, especially the power to have good irrigation facilities so that production can continue. The results of recommendations based on the SWOT matrix optimize the workforce and improve the quality of KWT members by following technological developments and government policies to produce maximum and quality output.
Analysis Of The Role Of Farming Group In Increasing Corn Production Kasmawati Kasmawati; Nurhapsa Nurhapsa; Nurhaeda Nurhaeda
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2035

Abstract

This study aims to analyze the role of farmer groups as learning classes, collaboration vehicles, production units, and business units in Lemoe Village, Bacukiki District, Parepare City. This research was conducted from 7 July 2023 to 7 August 2023 in Lemoe Village, Bacukiki District, Parepare City. This study uses primary data collection techniques and secondary data. The method used is descriptive analysis and Likert scale. The results showed that (1) Farmer groups played a very important role as a learning class for increasing corn production in Lemoe Village. (2) The role of farmer groups is very important as a media for cooperation in increasing corn production in Lemoe Village. (3) The role of farmer groups as a production unit plays a role in increasing the production of corn in Lemoe Village. (4) The role of farmer groups as a business unit plays a role in increasing corn production in Lemoe Village.
Marketing Mix Analysis Of Interest In Oyster Mushroom Cultivation Fajar Handika; Andi Sitti Halimah; Nurhaeda Nurhaeda
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2032

Abstract

Oyster mushroom is a saprophytic plant that lives on softwood and obtains food by utilizing the remains of organic matter. This study aims to analyze how much the new value of marketing has on oyster mushroom cultivation in Lapadde Village, Ujung District, Parepare City, and to find out what variables in the marketing mix influence interest in oyster mushroom cultivation in Lapadde Village, Ujung District, Parepare City. The method of determining the sample in this study used purposive sampling, purposive sampling, which is a technique based on certain considerations made by the researcher based on the characteristics or characteristics of the previously known population, then the researcher determined based on his considerations. The method of collecting data is by interviews, questionnaires, observation, and documentation. Instrument testing is carried out by testing the validation and reliability using the SPSS program. The data analysis method used is quantitative data analysis to identify the marketing mix in analyzing cultivation interest. So the results of this study indicate that the marketing mix which consists of price and promotion variables has a significant influence with a significance value below 0.05% while the product and place variables do not have a significant effect. While the marketing mix variable simultaneously influences cultivation interest.
Co-Authors Adriana K Amaluddin Amaluddin Fajar Handika Fitri Indah Yani, Fitri Indah Haniarti, Haniarti Kasmawati Kasmawati Nur Amalia Zulfatul Jannah Nurhapsa Putera, Muh. Ikbal Rezeki M Salma Salma Sriyanti Mustafa Vernita Sari