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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Luthfi Sahra Nandia
IAIN Salatiga
Economics, Econometrics & Finance Social Sciences

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Pengaruh Bagi Hasil, Kualitas Pelayanan Dan Brand Image Terhadap Keputusan Menjadi Nasabah Bank Syariah Dengan Motivasi Sebagai Variabel Intervening Luthfi Sahra Nandia; Rifda Nabila
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1: Desember 2021
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v1i1.21

Abstract

This study aims to determine the effect of profit sharing, service quality and brand image on the decision to become a sharia bank customer with motivation as an intervening variable (a case study of the people of Salatiga city). This type of research is quantitative research using primary data. Processing this data using SPSS. The results of this study indicate that profit sharing and brand image have no influence on the decision to become a customer. Service quality and motivation have an influence on the decision to become a customer. Motivation can mediate profit sharing, service quality, and brand image on the decision to become a customer.
Co-Authors Rifda Nabila