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Teófilo Crisóstomo-Berrocal
Universidad Autónoma del Perú

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Digital platform based on geomarketing as an improvement in micro and small enterprises Teófilo Crisóstomo-Berrocal; Fernando Sierra-Liñan; Cabanillas Carbonell-Michael
Indonesian Journal of Electrical Engineering and Computer Science Vol 27, No 1: July 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v27.i1.pp395-403

Abstract

After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on geomarketing as a growth and support strategy for MSEs, with the objective of improving their labor and capital productivity, through the incorporation of the technological factor, which will have a great impact on them, helping them to continue operating and not having to close their businesses. The platform was developed under the agile Scrum methodology because it is adaptable to the constant changes in the mobile application development process, having as indicators labor productivity and capital productivity. Finally, the results revealed that labor productivity increased by 30.86 percent, meaning that, for every hour worked per person, more sales were made. As for capital productivity, it decreased by 1.47 percent, meaning that investment decreased for each value added of each product sold.
Co-Authors Cabanillas Carbonell-Michael Fernando Sierra-Liñan