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JARGON POLITIK AGAMA DAN BUDAYA PASANGAN CALON KOSTER-ACE SEBAGAI MEDIA KOMUNIKASI POLITIK DALAM PEMILIHAN GUBERNUR BALI 2018 Dewa Putu Agus Sanjaya Putr; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.144 KB)

Since the year 1999, the election method applied in Indonesia was representative election. A great change occurred when Law number 32 year 2004 was legalized. As a result, politics in Indonesia also changed. The head of a region is directly elected by all people. During Balinese governor election in 2018, politic communicators start to focus the style of their politic communication by using cultural and religious political jargons to gain Balinese sympathy. Based on the illustration above, this research focuses on discussing about (1) the constructive material of political jargons which uses religion and culture as political communications during Balinese governor election 2018, (2) electorsâ€™ perception towards the use of religion and culture as political jargons during Balinese governor election 2018, (3) political communication models using religion and culture during Balinese governor election 2018. The theories applied in analyzing research problems are dramaturgy theory by Erving Goffman. This research employs qualitative method. By applying qualitative method, the data being analyzed is descriptive data in the form of written and verbal words and observable behavior performed by politicians. The study reveals the following results. First, the material of religious and cultural political jargons used by the candidates of Balinese governor are the use of Balinese alphabets, color symbols, and traditional clothes which are used as a tool in political dramaturgy during the campaign. Second, the electorsâ€™ perceptions on the use of political jargons as communicative media during Balinese governor elections is a positive thing. The result of the survey shows that the electors are interested in electing the candidate because of the religion and cultural jargons as political communicative media. Third, there are positive and negative outputs for the political communication model.

Rebranding Ubud as a Healing Holy Village I Gede Sutarya
Mimbar Agama Budaya Vol 39, No 2 (2022)
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mimbar.v39i2.27759

As a center for dance and painting, Ubud village in Bali is a sought-after cultural destination for tourists. Cultural village destinations compete with other attraction centers in the global tourism market. In the 2000s, Ubud presented various healing activities, which have grown rapidly until 2022. Therefore, this study aims to analyze the rebranding of Ubud into a healing holy village. Cultural circuit and branding theories explain this based on qualitative research from 2016 to 2022. Data were collected through literature study, observation, and interviews. This has given Ubud its mythical status as a holy village for healing. Myths and meanings support the rebranding of a holy village. It was developed because of the therapeutic tourism actors that continue to investigate the uniqueness and diversity of Ubud. Furthermore, it has received support from various spiritual and healing activities. As a means of healing, Ubud’s holy village becomes a powerful brand.

Rebranding Ubud as a Healing Holy Village I Gede Sutarya
Mimbar Agama Budaya Vol. 39 No. 2 (2022)
Publisher : Center for Research and Publication (PUSLITPEN), UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mimbar.v39i2.27759

As a center for dance and painting, Ubud village in Bali is a sought-after cultural destination for tourists. Cultural village destinations compete with other attraction centers in the global tourism market. In the 2000s, Ubud presented various healing activities, which have grown rapidly until 2022. Therefore, this study aims to analyze the rebranding of Ubud into a healing holy village. Cultural circuit and branding theories explain this based on qualitative research from 2016 to 2022. Data were collected through literature study, observation, and interviews. This has given Ubud its mythical status as a holy village for healing. Myths and meanings support the rebranding of a holy village. It was developed because of the therapeutic tourism actors that continue to investigate the uniqueness and diversity of Ubud. Furthermore, it has received support from various spiritual and healing activities. As a means of healing, Ubud’s holy village becomes a powerful brand.

Modal Budaya Guru Yoga Lokal Menghadapi Persaingan Global dalam Pariwisata Yoga di Bali I Gede Sutarya
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 1 (2020): BALI DIASPORA
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i01.p06

Yoga tourism in Bali has been running from the 1980s to the present day, initially created by overseas yoga teachers. In the 2000s, however, local Balinese yoga teachers began to emerge and compete with overseas yoga teachers. This article analyzes the ability of local yoga teachers to compete in the business of yoga tourism against foreign yoga teachers. The analysis focuses on the cultural capital owned by local yoga teachers and the role of that cultural capital in business competition of yoga tourism. Data was collected by literature study, non-participatory observation, in-depth interviews, and surveys. They were nalyzed by habitus theory and the product planning theory. This article concludes that the unique cultural capital possessed by Balinese yoga teachers is a provision for them to face competition in the yoga tourism business which eventually becomes a way for them to preserve that cultural capital.

Eksplorasi Potensi Wisata Desa Guwang Kecamatan Sukawati Kabupaten Gianyar Bali I Gede Sutarya; I Ketut Wardana Yasa; I Made Gede Anadhi; I Made Arsa Wiguna; I Gusti Ketut Indra Pranata Darma
Jurnal Pemberdayaan Pariwisata Vol 6 No 1 (2024): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat IP Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jpp.v6i1.1799

Bali experienced a surge in foreign tourist arrivals during 2023, amounting to 5,237,258 people, which shows opportunities for tourism in Bali. Guwang Village as one of the areas in Sukawati District has tourism potential which is rich in culture, nature and local traditions. Guwang Village has potential attractions, one of which is the Barong and Keris Dance Performance. Based on the results of interviews with the management, the level of tourist visits has not shown the increase that the management hoped for and not many people are aware of the performance. This service is carried out through field observations to see real conditions in the field. The team consisting of lecturers with expertise in Tourism, Arts and Culture collaborated with students from the Master's Study Program in Cultural and Religious Tourism in exploring the potential for developing Guwang Village. The results and findings show that the method of introducing attraction products has been widely implemented. However, it is necessary to add content with other hashtags to help increase visits and marketing to introduce the potential of the Barong and Keris Dance. Keywords: tourism, Guwang Village, Barong and Keris Dance

THE EXISTENCE OF TIKA FOR AGRICULTURAL COMMUNITIES IN TABANAN REGENCY I Made Gami Sandi Untara; I Made Surada; I Gede Sutarya
Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies Vol 10 No 2 (2026)
Publisher : UHN I Gusti Bagus Sugriwa Denpasar

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Before the advent of calendars that were as easy to find as they are today, people used a tool called Tika to look for Padewasan ayu (good times). Tika is excerpts from the wariga teachings, which is a permanent, traditional calendar for Hindus in Bali, which uses certain signs (codes), as representatives of one of the wêwaran or ingkel. It was with Tika that the agrarian community in Tabanan Regency in ancient times not only sought Padewasan farming but also panca yajña activities. The method being used in this research is a qualitative method. Data collection methods include observation, interviews, literature and document studies. The theories used in the analysis are: (1) Phenomenological Theory, and (2) Functionalism Theory, (3) Religious Theory and (4) Hermeneutic Theory. The results of the research show that 1) The existence of Tika is important for the agrarian community in Tabanan Regency because a) Tika is a Padewasan tool, b) Tika is a Padewasan guide, c) Tika is a work product and cultural product, d) Tika is a form of implementation of the Tri Hita Karana e) Tika is an educational medium about time awareness, 2) The function of Tika for the agrarian community in Tabanan Regency is a) Padewasan function, b) Symbolic function, c) Cultural preservation function, d) Socio-religious function, e) Didactic function. 3) The implications of Tika for agricultural communities in Tabanan Regency, namely a) Eco-Religious Implications, b) Implications for fertile agricultural products, c) Cultural Implications, d) Implications for Seasonal Changes. This research found that Tika is a traditional calendar that uses certain signs (codes) according to local genius wisdom or the wishes of the Tika maker which is used as a tool to make it easier for people to find Padewasan or rerahinan in the village and the whereabouts of Tika at this time in the agrarian community in Tabanan Regency has been abandoned and has been replaced with the calendar; which is much more efficient and effective in finding Padewasan. It is because determining Padewasan using the Tika system is quite complicated to find, apart from having to understand the symbols contained in Tika, you also have to comprehend Wêwaran and Wuku.

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