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All Journal Jurnal of Applied Multimedia and Networking
Agnes Christin Evyanti Simbolon
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Arts Decision Sciences, Operations Research & Management Education Other

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Motion Graphic Dalam Perancangan Media Promosi Produk Suplemen Di Starsfits Agnes Christin Evyanti Simbolon; Fadli Suandi
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 6 No 1 (2022): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v6i1.4207

Abstract

fitness supplements that require promotional media because many people do not know about Starsfits. So that motion graphics are made as promotional media which is one form of information media on technological developments. The design of this motion graphic video aims to introduce supplement products at Starsfits which are expected to be able to attract consumer interest as an effort to increase sales of supplement products at Starsfits. Motion graphics in promotional videos for supplement products at Starsfits were created using the Villamil-Molina version of the multimedia design method which consists of stages of development, preproduction, production, postproduction, and delivery. Based on the analysis of the motion graphic video, it has met the feasibility indicators for the application of motion graphic aspects, namely Spatial, Temporal, Live Action and Typography which got 4.36 results which are included in the very feasible (SL) category. Then an EPIC model analysis was conducted to determine the effect and effectiveness of the promotional video for supplement products at Starsfits. The conclusions from the analysis of the EPIC model are: (1) Empathy dimension 4.88, (2) Persuation 4.76, (3) Impact 4.85, (4) Communication 4.87, so that motion graphics in promotional videos for supplement products at Starsfits is stated to be very effective as a promotional medium.
Co-Authors Fadli Suandi