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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Manajemen Universitas Bung Hatta
M. Ma'ruf
Universitas Andalas
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Measurement of Company Performance Based on Innovation (Study on Restaurant and Cafe in Padang City) Asnimar Asnimar; Ratni Prima Lita; M. Ma'ruf
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 2 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i2.20006

Abstract

This study aims to analyze the role of product innovation, process innovation and organizational innovation on company performance in restaurant and cafe businesses in Padang City. This explanatory research uses surveys, explanatory surveys with a quantitative approach. Data collection on 136 restaurant and cafe business actors in the city of Padang was carried out using the purposive sampling technique. The data were then analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results show that product innovation has a significant effect on company performance, process innovation has a significant effect on product innovation, process innovation has no significant effect on company performance, organizational innovation has a significant effect on process innovation, and organizational innovation has a significant effect on company performance. This study has several important findings for restaurants and cafes in the city of Padang, to pay more attention to the innovations carried out in their business, especially process innovation and organizational innovation, because process innovation significantly affects product innovation of restaurant and cafe business actors in the city of Padang. Furthermore, organizational innovation significantly affects process innovation, and the performance of restaurant and cafe business actors in the city of Padang.      
PENERIMAAN TEKNOLOGI OLEH PELAKU UKM KULINER DI KOTA PADANG TERHADAP LAYANAN E-COMMERCE SHOPEEFOOD Shabrina Tamimi Siregar; Ratni Prima Lita; M. Ma'ruf
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i1.2821

Abstract

This study aims to analyze the acceptance of technology by culinary SMEs in the city of Padang towards ShopeeFood e-commerce services: a study on perceived ease of use, perceived benefits, trust, behavioral intention to use, and actual use. This explanatory research study uses a survey with a quantitative approach. Data was collected on 182 Culinary SMEs in Padang who used the ShopeeFood e-commerce service using a purposive sampling technique. The data were then analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived ease of use had a significant effect on behavioral intention to use, a significant impact on perceived benefits, and a significant effect on trust. Perceived benefits had no significant effect on behavioral intention to use. Likewise, the perceived benefits have a significant effect on trust. Trust has a significant effect on behavioral intention to use, and behavioral intention to use significantly affects actual use. This research implies that culinary SMEs in Padang should develop a strategy to increase the actual use of ShopeeFood e-commerce services. An adequately set e-commerce service strategy will increase market reach and culinary UKM players' income. Penelitian ini bertujuan untuk menganalisis penerimaan teknologi oleh pelaku ukm kuliner di Kota Padang terhadap layanan e-commerce ShopeeFood: kajian pada persepsi kemudahan penggunaan, persepsi manfaat, kepercayaan, niat perilaku untuk menggunakan, dan penggunaan sesungguhnya. Penelitian explanatory research ini menggunakan survey. survey explanatory dengan pendekatan kuantitatif. Pengumpulan data pada 182 pelaku UKM Kuliner di Kota Padang yang menggunakan layanan e-commerce ShopeeFood dilakukan dengan teknik pengambilan sampel purposive sampling. Data kemudian dianalisis menggunakan Structural Equation Modelling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan berpengaruh signifikan terhadap niat perilaku untuk menggunakan, persepsi kemudahan penggunaan berpengaruh signifikan terhadap persepsi manfaat, persepsi manfaat tidak berpengaruh signifikan terhadap niat perilaku untuk menggunakan, persepsi kemudahan penggunaan berpengaruh signifikan terhadap kepercayaan. Begitu juga dengan persepsi manfaat berpengaruh signifikan terhadap kepercayaan. Kepercayaan berpengaruh signifikan terhadap niat perilaku untuk menggunakan serta niat perilaku untuk menggunakan berpengaruh signifikan terhadap penggunaan sesungguhnya. Implikasi penelitian ini bagi pelaku UKM kuliner di kota Padang agar dapat dikembangkan menjadi strategi yang dapat meningkatkan penggunaan sesungguhnya layanan e-commerce ShopeeFood bagi pelaku UKM kuliner di kota Padang. Dengan begitu usaha UKM kuliner mampu berkembang dengan baik dengan bertambah meluasnya jangkauan pasar dengan menggunakan layanan tersebut sehingga pendapatan pelaku UKM kuliner akan meningkat.
Co-Authors Asnimar Asnimar Ratni Prima Lita Shabrina Tamimi Siregar