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Meisa Nasution
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, HARGA DAN DAYA SAING PASAR TERHADAP VOLUME PENJUALAN USAHA KRIPIK SINGKONG “KURNIA” DI KABUPATEN LABUHANBATU Sutriani sutriani; Zulkarnain Nasution; Meisa Nasution
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.454

Abstract

This research is in the background by the declining sales volume of cassava crypt business marked by a decrease in crypt merchants. The problem in the study is whether there is an influence on product quality, price and market competitiveness simultaneously on the volume of cassava chips sales in Labuhanbatu. The sample used in this study was 100 respondents from the population of all cassava chips buyers in Labuhanbatu. This study uses multiple linear regression analysis. partially the quality of the product affected the sales volume of cassava chips, with a thitung value of 2,510 > t tables of 1,986, as well as the price affecting the sales volume on cassava chips with a t count value of 5,634 > t tables of 1,986 and market competitiveness affecting the sales volume in cassava chips with a tally value of -2,294 < t table 1,986. And simultaneously the quality of products, prices and market competitiveness have a significant effect on the sales volume of cassava chips. Based on the R value of the two variables X1, X2, X3 andY are 12.9% and the remaining 87.1% is influenced by other variables. Keywords: Product Quality, Price, Market Competitivenes,, Sales Volume
ANALISIS PENGARUH PELAYANAN PRIMA DAN CITRA LEMBAGA TERHADAP LOYALITAS MELALUI MEDIASI KEPUASAN SISWA PADA LKP FIARA COMPUTER Adelia Syahfitri Nasut; Zulkarnain Nasution; Meisa Nasution
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.457

Abstract

This research aims to analyze the influence of excellent service and image institution on student loyalty and satisfaction on LKP Fiara Computer. The data which is used in this research is primary data collected from 52 respondents. The Sampling technique in this research is a non-probability sampling technique with pusposive sampling method, and analyzed by a non path analysis. The results of this research indicate that in structure of the I simultaneously excellent service and image institution significant affect student loyalty. Partially proven that excellent service and image institution significant effect on student loyalty. In the second structure, variable excellent service, image institution and loyalty simultaneous effect on student satisfaction. Partially excellent service, image institution and loyalty have a significant effect on student satisfaction. Analysis of the determinant coefficient (R2) on the first structure seen from R Square of 39%. This figure has the influence of excellent service and image institutions in loyalty simultaneously is 39.0%, while the remaining 61%. Analysis of the coefficient of determination (R2) in second structure seen from R Square of 52.1%. The lift has the influence of excellent service, image institution, and loyalty student simultaneously is 52.1%, while the remaining 47.9% (100% - 52.1%) is influenced by other variables. Keywords: Excellent Service, Institution Image, Student Satisfaction, Student Loyalty
PENGARUH PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN DENGAN LOYALITAS SEBAGAI VARIABEL INTERVENING Ayu Rahmadani; Zulkarnain Nasution; Meisa Nasution
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.468

Abstract

Laundry business is one of the fastest growing businesses in Rantauprapat-Labuhanbatu region. The number of competitors causes the importance of getting loyal customers towards laundry. Satisfaction can be affected by quality of service, trust and consumer loyalty. This research aims to determine the influence of service quality, trust and loyalty on consumer satisfaction. Data analysis tool in this study is SPSS.22 to determine the effect between variables. The results of this study indicate that the quality of service has a significant positive effect on consumer satisfaction, trust has a significant positive effect on consumer satisfaction, loyalty has a significant positive effect on loyalty, trust has a significant positive effect on loyalty, service quality and trust have a significant positive effect on loyalty. Quality of service and trust has a significant positive effect on consumer satisfaction with customer loyalty as an intervening variable. The managerial implication of the research results is that Nazwa Laundry must be focused on quality of service and trust to achieve customer satisfaction and loyalty Keywords: Quality of Service, Trust, Customer Satisfaction, Loyalty
PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN PADA TOKO WILDA COLLECTION RANTAUPRAPAT Rostika Nasution; Zulkarnain Nasution; Meisa Nasution
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.484

Abstract

This study aims to analyze The effect of social media promotion on Facebook and word of mouth on purchasing decisions at Wilda Collection Store Rantauprapat partially and simultaneously. This study uses an associative method with a quantitative approach. The sample in this study were 96 respondents using nonprobability sampling technique with purposive sampling approach with the criteria of visitors aged 18 years and over, visiting at least once, and active users of social media. The data analysis method used is the validity and rehability test, classical assumption test, multiple regression analysis test, hypothesis test through t-test and f-test, and determination coefficient test. Tests are carried out using SPSS assistance. The results showed that promotion using social media had a significant effect on consumer purchasing decisions. subsequent results show that word of mouth has a significant effect on purchasing decisions. The more often social media marketing is done, the higher the consumer's intention to buy. Keyword: Social Media Marketing, Word of Mounth, Purchase Intention, Purchase.
Co-Authors Adelia Syahfitri Nasut Ayu Rahmadani Rostika Nasution Sutriani sutriani Zulkarnain Nasution