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All Journal Journal of Applied Management and Accounting Science (JAMAS) International Journal of Sustainable Competitiveness on Tourism
Dewa Ayu Suryawati
Akademi Komunitas Manajemen Perhotelan Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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IDENTIFIKASI POTENSI, PENGEMASAN DAN MODEL SALURAN DISTRIBUSI PEMASARAN PAKET WISATA PEDESAAN DI DESA MUNDEH KANGIN, KECAMATAN SELEMADEG BARAT, KABUPATEN TABANAN, BALI Ni Luh Redianis; Dewa Ayu Suryawati
Journal of Applied Management and Accounting Science Vol. 4 No. 2 (2023): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamas.v4i2.87

Abstract

The Mundeh Kangin Village area of Tabanan Regency is very potential to be developed. This village has interesting natural characteristics, agricultural products, unique social and cultural life. This study was designed to identify the potential, packaging and distribution channel models of rural tourism packages in Mundeh Kangin Village, Tabanan Regency. This research is a type of qualitative research that uses data collection techniques with direct observation to the research location (observation), in-depth interviews, distributing questionnaires, and using library research. The data is presented in the form of a description by showing the results of in-depth interviews with informants, namely Perbekel, Pokdarwis and local communities in Mundeh Kangin Village. From the results of in-depth interviews, observations and secondary data studies that the main driver in the sustainability of tourism in Mundeh Kangin Village is in the field of agrotourism, referring to the potential of horticultural products, especially durian and mangosteen commodities. The development of agro-tourism is to package various agricultural activities in such a way that it can create a unique attraction (Unique Selling Point) to be presented as agro-tourism. The marketing distribution channel model designed to market rural tourism packages in Mundeh Kangin Village is a direct marketing distribution channel model, namely through digital media.
The Living Classroom Experiential Pedagogy as a Soft Power Strategy in Green Tourism Diplomacy at the Batur UNESCO Global Geopark Museum I Wayan Agus Anggayana; Rosvita Flaviana Osin; Dewa Ayu Suryawati; I Gede Wiramatika; Si Putu Agung Ayu Pertiwi Dewi; Ni Nyoman Novita Angginingsih
International Journal of Sustainable Competitiveness on Tourism Vol. 5 No. 01 (2026): IJSCOT V-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v5i01.2320

Abstract

This study examines the Batur UNESCO Global Geopark Museum as a case study for green tourism diplomacy. Through a qualitative analysis of an in-depth interview with the museum's management, the paper argues that the museum's reliance on experiential learning pedagogy is not merely an educational tool but a potent soft power strategy. This approach transforms the museum into an arena for cultivating environmental stewardship, thereby projecting an image of Indonesia as a nation committed to sustainability and progressive education. The analysis reveals how the museum bridges formal and informal learning by integrating its programs into the school curriculum, leverages the cognitive power of direct, concrete experience to deepen understanding of natural and cultural heritage, and employs a pedagogical language aimed at nurturing intrinsic motivation for conservation. The findings suggest that the museum's educational model functions as a localized, authentic, and highly effective instrument of public diplomacy. It cultivates a generation of domestic ambassadors for sustainability and communicates a national identity rooted in environmental responsibility and educational innovation. This positions the museum's model as a replicable strategy for other heritage sites aiming to leverage education for diplomatic and nation-branding purposes within the framework of sustainable tourism.
Co-Authors I Gede Wiramatika I Wayan Agus Anggayana Ni Luh Redianis Ni Nyoman Novita Angginingsih Rosvita Flaviana Osin Si Putu Agung Ayu Pertiwi Dewi