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Achmad Rozi
Sekolah Tinggi Ilmu Ekonomi Prima Graha Serang-Banten
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Influence of Promotion and Distribution Accuracy on Consumer Purchase Interest in PT. Enzym Bioteknologi Internusa Achmad Rozi
PINISI Discretion Review Volume 3, Issue 2, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.019 KB) | DOI: 10.26858/pdr.v1i1.13384

Abstract

The implementation of promotional activities carried out by the company includes advertising, sales promotion, personal sales, and publicity. This study aims to determine the effect of promotion and accuracy of distribution of consumer buying interest at PT. Enzym Biotechnology Internusa. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study have a significant influence on consumer buying interest of 41.1%, hypothesis testing obtained significance 0,000 <0.05. The accuracy of the distribution has a significant effect on consumer buying interest by 39.1%, the hypothesis test obtained a significance of 0,000 <0.05. Promotion and accuracy of distribution simultaneously have a significant effect on consumer buying interest of 50.2%, the hypothesis test obtained significance of 0,000 <0.05.
The Effect of Leadership and Motivation on Employee Performance at PT Bumi Rajawali in Tangerang Achmad Rozi
Jurnal Ilmiah Ilmu Administrasi Publik Vol 10, No 1 (2020)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.854 KB) | DOI: 10.26858/jiap.v10i1.13574

Abstract

This study aims to determine the effect of leadership and motivation on employee performance at PT. Bumi Rajawali in Tangerang. The method used was explanatory research with a sample of 90 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study leadership has a significant effect on employee performance by 36.2%, hypothesis testing obtained significance 0,000 <0.05. Motivation has a significant effect on employee performance by 45.3%, hypothesis testing obtained significance 0,000 <0.05. Leadership and motivation simultaneously have a significant effect on employee performance by 52.1%, hypothesis testing obtained significance of 0,000 <0.05.
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