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All Journal Measurement : Jurnal Akuntansi Aksara: Jurnal Ilmu Pendidikan Nonformal Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi Jurnal Pengabdian Mandiri PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Artificial Intelligence and Digital Business Basic and Applied Accounting Research Journal Jurnal Manajerial dan Bisnis Tanjungpinang Economic, Accounting Scientific Journal (CASH) Summa : Journal of Accounting and Tax Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Tommy Munaf
Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Antecedents and Consequences of Bloggers Attitude to Consumer on Intention to Online Shop Ulfa Oktavani Nasution; Vanisa Meifari; Nurfitri Zulaika; Tommy Munaf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4196

Abstract

This study to examine the antecedents and consequences of bloggers attitude which is believed to be one of the strategies of a company, organization towards the intention to shop online. Bloggers attitude is a variable to have an influence on how someone can want to buy a product and service that is offered. This research used Quantitative research methods with 95% confidence level. The data collection is conducted by distributing questionnaires. The sample was randomly selected with a total sample of 150 respondents from Master of Management students, especially Bloggers at Trisakti University, Jakarta. The data analysis technique used Structural Equation Modeling technique with SmartPLS application, to show that the effects of bloggers knowledge hypothesis on the bloggers attitude, bloggers market mavenism has an effect on bloggers attitude, bloggers responsiveness has an effect on bloggers attitude, bloggers social network optimization has an effect on bloggers attitude, trust has an effect on bloggers attitude, bloggers attitude affect the intention to shop online.
Co-Authors Afriyadi Afriyadi, Afriyadi Andres P Sitepu Anindita Irvanya Arief Budiman Arwency Reizha Djuwita Aulia Rani Pranita Budi Zulfachri Charly Marlinda Chartady, Rachmad Dea Anggraini Elvina Elvina Elvina Elvina Fauzi Fauzi Febrianta, Rezario Finalesvita Br. Nasution Hasan Albana Hasnarika Hasnarika Hasnarika, Hasnarika Intan Aspina Irawan, Adi Chandra Irmawati Irmawati Jeny Capri Sawalia Jessyca Josephine Adrianata Juhli Edi Suranta Simanjuntak Jumadil Saputra Kelvin Purwanto Kevin Kevin Lora Fegy Harahap Lulu Vriska Rianti Mahfuddin, Rohmat Maydhita Felliyani Salsabila Meidina, Meidina Melisa Melisa Meri Aziana Muhammad Isa Alamsyahbana Muis Murtadho Novi Chandra Saputra Novica Indriaty Nur Hasanah Nurfitri Zulaika Nurfitri Zulaika Okvita Adhayani Pardede, Ranat Mulia Putri Dwi Novrina Rabiatul Zahara Rahmawita Rahmawita Rahmayani, Desrika Raja Yulianita Sarazwati Ranat Mulia Pardede Rohmat Mahfuddin Salihi, Salihi Sambodo, Bambang Satria, Hendy Sitepu, Andres Putranta Sudirman Sudirman Ulfa Oktavani Nasution Utami, Ranti Vanisa Meifari Yanto, Meidi Yogi Saputra Zulaika, Nurfitri Zydyan Zahara Marsya