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All Journal Majalah Ilmiah Bijak Jurnal Akuntansi
Sienly Veronica Wijaya
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Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Social Media Marketing Activity, Performance Expectancy, and Effort Expectancy on Repurchase Intention through the Mediator of Behavioral Intention for Cotton Mom Products on Shopee Rachael, Esbby; Wijaya, Sienly Veronica
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4579

Abstract

In this research we investigate the impact of Performance Expectancy and Social Media Marketing Activity (SMM) on repurchase intentions among Millennial mothers purchasing Cotton Mom products on the Shopee platform. Utilizing a quantitative study via Structural Equation Modeling (SEM) with Partial Least Squares (PLS).Through a quantitative investigation of Structural Equation Modeling (SEM) with Partial Least Squares (PLS), responses obtained from a poll of mothers in the Millennial generation a significant positive relationship between SMM activities and Behavioral Intention, which subsequently affects Repurchase Intention. Additionally, Performance Expectancy is found to positively impact Behavioral Intention, while Effort Expectancy and Social Influence show no significant effects. The findings emphasize the importance of effective SMM strategies in driving consumer loyalty and suggest that marketers should focus on enhancing product performance perceptions to foster repurchase intentions.  
Pengaruh Struktur Aktiva, Ukuran, Likuiditas dan Profitabilitas terhadap Struktur Modal Emiten Sektor Ritel di Bursa Efek Indonesia (Sebuah Pengujian Hipotesis Pecking Order) Sienly Veronica Wijaya; Bram Hadianto
Jurnal Akuntansi Vol. 7 No. 1 (2008)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jam.v7i1.324

Abstract

The aim of this research is to examine pecking order hypothesis with some variables that have the impact on capital structure. Some variables that we used are asset tangibility firm ’s size, liquidity, and profitability. The sample that we used was taken from retail 's issuer sector which selected by purposive sampling method. Regression analysis with pooled data was conducted in this research as analysis method. The result states liquidity is theonly variable that support pecking order hypothesis. In addition, this variabel also have the greatest impact on capital structure.Keywords: liquidity, capital structure
Co-Authors Bram Hadianto Rachael, Esbby