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Eko Aditia Sri Utomo
Universitas Negeri Surabaya
Social Sciences

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Pengaruh Country Of Origin dan Persepsi Kualitas terhadap Persepsi Nilai pada Produk Telepon Seluler Eko Aditia Sri Utomo; Sanaji Sanaji
BISMA (Bisnis dan Manajemen) Vol. 6 No. 2 (2014)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.603 KB) | DOI: 10.26740/bisma.v6n2.p114-121

Abstract

AbstractThe this study aimed to examine the effect Country ofOrigin to perceived quality and perceived value. The object is phone customers who visited in World Trade Center (WTC) Surabaya. The sample is 287 respondens. Country of origin has ten indikator s in this research, perceived qualityhas six indikator s in this research, and perceived value has three indikator s. Hypothesis testing is done by path analyze. Research is showed that country of origin effect the perceived quality, perceived quality effect the perceived value, and country of origin do not effect perceived value. This conclution, country of origin indirectly effect the perceived value.
Co-Authors Sanaji