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Sigit Haryono
UPN “Veteran” Yogyakarta
Social Sciences

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Pengaruh Gaya Hidup terhadap Consumer Ethnocentrism (Studi pada Mahasiswa di Yogyakarta) Sigit Haryono
BISMA (Bisnis dan Manajemen) Vol. 3 No. 2 (2011)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498 KB) | DOI: 10.26740/bisma.v3n2.p135-146

Abstract

This study aims to explain relationship fashion consciousness and leadership, as part of lifestyle, toward consumer ethnocentrism. Research population is student in Yogyakarta. Type of the research is explanatory and data collection use questionair. Research instrument lifestyle used Kucukemiroglu and instrument consumer ethnocentrism used Shimp dan Sharma. Result of the study  is  fashion consciousness and leadership have relationship with consumer ethnocentrism.This study also found that level consumer ethnocentrism is very high.  
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