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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Indrianti Sulistianingsih
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Effect of Environmental Turbulence, Value Creation on Cost Leadership Strategy and Its Impact on Competitive Advantage of Coffee Shop SMEs, Jakarta, 2021 Virgo Simamora; Indrianti Sulistianingsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5543

Abstract

This explanatory research aims to explain the effect of environmental turbulence and value creation on the cost leadership strategy and its impact on competitive advantage in MSME Coffee Shops in DKI Jakarta. The population of this research is all MSME Coffee Shops in North Jakarta, whose number is unknown. Using a purposive sampling technique, researchers selected 100 MSME Coffee Shops in North Jakarta owned by millennials to participate in this study. Data was collected using a questionnaire distributed online via a google form. The results of this study explain that environmental turbulence affects the cost leadership strategy. Similarly, there is a value creation effect on the cost leadership strategy. In this study, the researcher found that the cost leadership strategy impacted the competitive advantage of coffee shops. This study did not find a direct effect of environmental turbulence on competitive advantage and a direct effect of value creation on competitive advantage. The results of this study indicate that the cost leadership strategy has an important role in creating a competitive advantage for MSME Coffee Shops. Therefore, MSMEs need to consider external and internal issues in strategy formulation.
The Role of Innovation and Information Technology Capabilities in Increasing the Competitive Advantage of MSMEs Coffee Shops in Jakarta Virgo Simamora; Indrianti Sulistianingsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5530

Abstract

This research is an explanatory research that aims to explain the role of innovation capabilities and information technology in increasing the competitive advantage of MSMEs in Coffee Shops in Jakarta. The population of this research is all MSMEs of Millennia-owned coffee shops operating in the Jakarta area. The sampling technique used is a purposive sampling technique that uses certain criteria as a requirement to be a research sample. The data collection instrument used was a questionnaire distributed online via Instagram and WhatsApp. There are 215 coffee shop entrepreneurs in Jakarta who are willing to participate in this research. By using partial least squares structural equation modeling (PLS-SEM) the data is processed and results are obtained which show that innovation capability has a positive impact on competitive advantage in MSME Coffee Shops. Likewise, the results of this study explain that the capability of information technology has a positive impact on competitive advantage in MSME Coffee Shops in Jakarta.
Co-Authors simamora, virgo