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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IIJSE
Amie Kusumawardhani
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Digital Transformation as a Competitive Advantage an empirical study at PT. Bank Negara Indonesia (Persero), Tbk. Region 05 Mahmudah Kartika Laila; Amie Kusumawardhani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5722

Abstract

This study aims to find out and analyze the factors of digital transformation in creating competitive advantages, which are carried out empirically at PT. Bank Negara Indonesia (Persero), Tbk Region 05. This research conducts three primary identifications: how companies create digital transformation to be successful, the challenges faced, and the factors of digital transformation that can create a competitive advantage. The data analysis technique used in this study is qualitative research. The digital transformation strategy to be successful is to create digital products that can accommodate the needs of customers, provide convenience in carrying out business activities so that customers are increasingly involved with BNI, able to meet customer expectations or needs, and products that are created by the needs, desires, and abilities of users. The challenges faced include communication networks, especially in remote areas or areas limited by internet signals. Limitations of gadgets that can be supported for mobile banking, limited network coverage at outlets, and limitations of the knowledge of mobile banking users. The digital transformation factors include innovation and application of new ideas or technology to BNI by having a forum for channeling ideas, and creativity, the BNI Business Innovation Award (Binnova). The second factor is the quality of service, PT. BNI continues to improve service quality by providing the best facilities, products, and services that can make it easier for customers to transact. The third factor is the need for organizational learning. BNI personnel intended to be able to measure the soft and hard competencies of each BNI person.
Evaluation of the Effectiveness E-Government System in the Semarang City Land Office (Importance Performance Analysis Method Approach) Amalina Nur Azizah; Amie Kusumawardhani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5424

Abstract

This study aims to identify and analyze the dimensional factors of the system evaluation model from system quality, information quality, and service quality to user satisfaction with the Lentera system as a representation of e-government implemented at the Semarang City Land Office. This research tries to do three main identifications, namely whether there is a gap between the assessment of the importance and performance of the Lentera system from the user on each variable attribute that describes user satisfaction. Second, how it is the distribution of each attribute of each variable in the IPA quadrant matrix. Third, how to analyze the recommendations of each attribute of each variable as a form of system evaluation so that improvements to the Lentera system can be made in the future. The data analysis technique used in this research is quantitative research, and the research analysis method uses the importance performance analysis (IPA) approach. By using the Lentera system user as the research sample, 112 respondents were obtained as observation data. The results showed that all the attributes of each variable of system quality, information quality and service quality resulted in a negative gap between performance assessment and importance on the Lentera system, which means that the level of user satisfaction is quite low when using the Lentera system. This is also shown from the distribution of each attribute on each variable in the IPA quadrant matrix, which indicates some attributes need to be improved and some attributes are sufficient to be maintained because they already have a fairly good performance. Overall, this study shows the evaluation of the Lentera system related to the assessment of the importance and performance of system users. From the results of this evaluation, recommendations can be made that the quality of the system, the quality of information, and the quality of services need to be improved on some of its attributes.
ANALYSIS BUSINESS STRATEGY HOUSING DEVELOPMENT OF MILLENIAL GENERATION Amalia Ivada; Amie Kusumawardhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3929

Abstract

The advance of the highly competitive housing development industry demands housing development companies to do innovation in their housing products. One of the innovations that housing developers can do is to start targeting the millennial generation as a market for their products. The great number of millennials who have already worked and have got married makes them to be the potential buyers to a larger property market. The business strategy analysis was carried out through external environmental analysis utilizing PESTEL analysis and Porter analysis, and internal environmental analysis utilizing business function analysis and strategy formulation with SWOT analysis. This qualitative study used a case study approach. The data were collected by using in-depth interviews with the strategic parties of PT. Kanzu Permai Abadi. The results of this research show that PT. Kanzu Permai Abadi has considered the internal and external aspects of the company in formulating the housing business strategies for the millennial generation. The business strategies by PT. Kanzu Permai Abadi could be used to assess its position well in the housing development industry which is starting to target the millennial generation for its housing products and will not be easily defeated by its competitors. Keywords: Business Strategy, Housing Developer, Millennial Generation.
Analysis of Indonesian Charcoal Briquette Company Strategies for Improving Export Performance (Case Study on Charcoal Briquette Company, CV. Mega Briquette Semarang) Putvika Indrasari; Amie Kusumawardhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to develop a qualitative research model by identifying the strategy of the CV. Mega Briquette company is facing obstacles in shipping charcoal briquettes and identifying the contribution of network capabilities and information capabilities to improving the company’s export performance. This research uses qualitative methods by conducting in-depth interviews with representatives from CV. Mega Briquette. The findings in this research are that networking capabilities and information capabilities are proven to contribute to improving export performance at CV. Mega Briquette. It is hoped that future research will be able to obtain more sources. It is hoped that future research will be able to obtain more sources so that it can explain the strategies used by other Charcoal Briquette companies to improve their companies’ export performance. Managerial Implications for Charcoal Briquette Companies in Improving Company Export Performance. This study explains the contribution of Network Capability and Informational Capability to export performance in a company. This research model is used to determine the contribution of network and informational capabilities in improving export performance in companies.
Co-Authors Amalia Ivada Amalina Nur Azizah Mahmudah Kartika Laila Putvika Indrasari