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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat (JPM)
Nely Supeni
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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A Decision Tree Approach for Investment Decisions in SMEs Ana Mufidah; Maheni Ika Sari; Nely Supeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5178

Abstract

Small and Medium Enterprises (SMEs) are the most widely encountered businesses in Indonesia with various kinds of business fields engaged in by the community. Investment decisions are part of the activities carried out by SMEs. In making investment decisions are often influenced and based on various factors. A qualitative analysis research method used in this study. The research mechanism constructed is in the form of literature study. The literature used for citation consist of textbooks, articles, and online literature sources linked to this study. This article aims to produce a model that explains the factors that need to be considered in making investment decisions based on the literature and the results of previous empirical studies. In addition, the model uses a decision tree approach in making investment decisions for Small and Medium Enterprises (SMEs). The model produced in this study is sourced from various literatures that are used as a reference in the formation of models related to factors that need to be considered in making investment decisions in SMEs.
Digital Marketing Bagi Pengusaha Mebel Dan Jasa Design Interior & Eksterior Di Kelurahan Gebang, Kecamatan Patrang - Jember Nely Supeni; Ana Mufidah
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 2 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v2i2.635

Abstract

Kegiatan Pengabdian Kepada Masyarakat kali ini dilakukan di “Rey Concept Interior & Eksterior” yang beralamat di Jl. Manggar gang Kelapa, Kelurahan Gebang, Kecamatan Patrang, Kabupaten Jember. Tujuan pelaksanaan kegiatan ini adalah: 1) Untuk membantu pemasaran produk dan usaha “Rey Concept Interior & Eksterior”melalui beberapa media sosial. 2) Untuk membantu “Rey Concept Interior & Eksterior” dalam memperbaiki laporan keuangan selama menjalankan usaha mebel dan design interior &eksterior. Metode pelaksanaan kegiatan yaitu dengan melakukan pendampingan dan pembelajaran pada “Rey Concept Interior & Eksterior”, membuatkan akun-akun di media sosial seperti Facebook, Instagram dan TikTok sebagai media promosi digital agar “Rey Concept Interior & Eksterior” tidak hanya di kenal oleh masyarakat Kelurahan Gebang, namun juga di kenal oleh seluruh lapisan masyarakat. Hasil dari pelaksanaan kegiatan pengabdian ini yaitu “Rey Concept Interior & Eksterior” kini telah memiliki akun di beberapa media sosial untuk mempromosikan produk mebel dan usaha jasa design interior dan eksteriornya. Dan dari promosi digital tersebut, saat ini “Rey Concept Interior & Eksterior” sudah mendapat pesanan mebel dari kabupaten-kabupaten tetangga seperti Bondowoso dan Lumajang. Sedangkan untuk laporan keuangan, setelah adanya pendampingan perbaikan pelaporan keuangan, saat ini laporan keuangan “Rey Concept Interior & Eksterior” lebih sistematis dan akuntable.
Co-Authors Ana Mufidah Maheni Ika Sari