Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ecogen
Hardi Citra Sukma Putri
Sekolah Tinggi Ilmu Ekonomi Perbankan Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peranan Market Orientation, Inovasi Produk dan Competitive Advantage Terhadap Kinerja Pemasaran Usaha Songket di Kota Sawahlunto Ash Shadiq Egim; Hardi Citra Sukma Putri
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12713

Abstract

This study was conducted to determine the effect of market orientation, innovation, and competitive advantage on marketing performance at CV Songket Aina in Sawahlunto City. The analytical technique used in this research is quantitative with multiple linear regression analysis. This study used 97 respondents as research samples by conducting a survey to Aina songket consumers in Sawahlunto with incidental sampling technique. The results of the study prove that the three marketing performance variables, which consist of market orientation, product innovation, and competitive advantage, have a positive and significant effect on purchasing decisions at Songket Aina Silungkang. Of the three variables, all variables have a significant effect. The ability of the independent variable to the dependent variable is 92.4%.Keyword:Market Orientation, Innovation, Competitive Adventage, Marketing Performance.
Co-Authors Ash Shadiq Egim