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Analisis Kualitas Pelayanan dan Pengaruhnya terhadap Loyalitas Pelanggan Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

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Abstract

This study aims to examine the influence of service quality variables (ie physical evidence, implementation, responsiveness, assurance, and empathy) on customer loyalty. This research method is descriptive quantitative. Data analysis used multiple linear regression, F-test and t-test were used to analyze the data. The results showed that the tcount of each independent variable had a significance value of 0.000, or less than (0.05). In conclusion, the variables of service quality, service, responsiveness, assurance, and empathy have a significant effect on customer loyalty at PT. Pos Indonesia (Persero) Lahat Post Office, either simultaneously or partially. Furthermore, the identified service quality reliability variables affect customer loyalty. Keywords: Physical Evidence, Responsiveness, Empathy, Assurance, Reliability, Customer Loyalty, Service Quality
Strategi Pengembangan Agribisnis Kopi Arabika Di Kabupaten Lahat Indra Hartini; Emila sholiha; Iskandar Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3105

Abstract

Coffee is an important export commodity for Indonesia, which contributes a sizeable foreign exchange. Indonesian coffee production is still fluctuating. Lahat is a regency in South Sumatera province which have significant potential for the development of Arabica coffee commodity. However, there are some obstacles in the development of arabica coffee farming including land resources utilization, aspects of cultivation, harvest and post-harvest, and institutional aspects. Therefore, it is necessary to formulate business development strategies for arabica coffe agribusiness. This study aims to determine priority strategies from various alternatives in developing Arabica coffee. Determination of the location of the study was done purposively. Respondents in this study were experts or key people who understood arabika coffee agribusiness. The method used in determining respondents is purposive sampling. Primary data is obtained through direct interviews conducted with respondents and secondary data obtained from books, journals and books of the agricultural service report. Several alternatives in this study were determined based on the results of discussions with the experts and also based on the literature and previous research. Some of these alternatives are then compared in a questionnaire for the respondents. The comparison is then processed using the analytic hierarchy process method (AHP). Data processing is done using the expert choice application so that a priority alternative appears. The study concludes that based on analytic hierarchy process, the priority strategy is developing the capacity of human resources (HR) of agribusiness actors.
Peranan Sektor Pertanian dalam Perencanaan Pembangunan Ekonomi Indra Hartini; Iskandar Malian; Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.6079

Abstract

The aim of the research is to facilitate local governments in planning and making development policies for sub-districts in Lahat Regency so that they will be able to maintain and increase the role of the agricultural sector in the regional economy. This research method is descriptive quantitative. Qualitatively, it is an explanation or verbal descriptions. While quantitative is a descriptive discussion using the formula of financial ratios. The results of calculating the average total income earned by lowland rice farmers per production period (4 months) is IDR 2,974,062.13 per hectare, so the amount of income for lowland rice farmers each month is IDR 743,515.53. The results of calculating economic profitability or return assed (ROA) is an average of 75.80% for each hectare once harvested. The conclusions in this study are, a) the income level of rice farmers in Kota Agung District, Lahat Regency is not feasible based on the minimum wage (UMR) in Lahat Regency. Thus the hypothesis proposed can be accepted; b) the ability of paddy rice farmers in Kota Agung District, Lahat Regency to benefit from farming through all available capabilities and resources, shows a very good condition so that the resulting farming results can be appropriate according to the wishes of the farmers. Keywords: Agricultural Sector in Development Planning