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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi
Olga Anaid Diaz Jacinto
Department Ecomics & Administrative Sciences, Universidad Autonoma de Tlaxcala
Economics, Econometrics & Finance

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Digital Activism in the COVID-19 era Olga Anaid Diaz Jacinto; Cruz García Lirios
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 3 No. 3 (2022): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v3i3.768

Abstract

The exploration of the dimensions of digital activism was the objective of this work. A non-experimental study was carried out with a non-probabilistic selection of 150 students, considering their affiliation with student organizations. A four-dimensional structure was established; technological habitus, computational self-efficacy, diffusion of innovations and Internet mobilization that explained 48% of the total variance, although the design limited the results to the research scenario, suggesting the extension of the study and the inclusion of variables such as training, socialization and intention to use the devices and networks
Co-Authors Cruz García Lirios