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All Journal Quantitative Economics and Management Studies
Andi Nadirah Mahmud
Universitas Muhammadiyah Palopo, Sulawesi Selatan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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The Effect of Marketing Mix and Agricultural Incentives on Farmers' Participation in Organic Rice Cultivation in Bakti Village, Ponrang Selatan District, Luwu Regency Iqbal M. Nur; M. Yusuf Q.; Andi Nadirah Mahmud
Quantitative Economics and Management Studies Vol. 3 No. 1 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.082 KB) | DOI: 10.35877/454RI.qems914

Abstract

This study examines the effect of the marketing mix and agricultural incentives on farmer participation in organic rice cultivation. This research method uses descriptive quantitative research through survey techniques. The data collection uses observation and interview methods. The data were analyzed using structural equation modeling (SEM) with the help of the Smart PLS application. The results showed that the marketing mix affected farmer participation of -0.082 units with a T arithmetic value of 0.441 < 1.697 or a p-value of 0.660 > 0.005. Agricultural incentives affect farmer participation by 0.923 units with a t-count value of 3.491 > 1.697 or a p-value of 0.001 <0.05. The combined effect of the marketing mix and agricultural incentives on farmer participation is 57.2%, while 42.8% is influenced by other variables not observed in this study.
Co-Authors Iqbal M. Nur M. Yusuf Q.