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All Journal International Journal of Glocal Tourism
Desi Andriany
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Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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5-Star Luxury Hotels’ Instagram Performance as a Digital Marketing Strategy during the Travelling Restriction Desi Andriany; Ni Gusti Nyoman Suci Murni; Ni Nyoman Triyuni; Ni Made Sudarmini; Raden Ayu Trisnayoni
International Journal of Glocal Tourism Vol. 3 No. 2 (2022): International Journal of Glocal Tourism - June 2022
Publisher : Catuspata Press

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Abstract

Purpose: This study aims to enhance knowledge and improvement in online digital marketing, especially to increase domestic customers at 5-star luxury hotels in Nusa Dua, Bali, Indonesia. Research methods: Qualitative descriptive analysis technique is used to explain the development of digital marketing function towards tourism business. The object study is 5-star luxury hotels in Nusa Dua. Findings: Instagram performance during travel restriction and review in 4Ps marketing mix; product, price, place, and promotion. A strategy to increase and promote activities to meet customer needs in various occasion. Implication: Instagram has significant role in selling and promoting every brand of 5-star luxury hotels in Nusa Dua and its significant improvement following the updated technology progress and customer demand.
Co-Authors Ni Gusti Nyoman Suci Murni Ni Made Sudarmini Ni Nyoman Triyuni Raden Ayu Trisnayoni