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All Journal INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Ilmu Manajemen Advantage Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Socious Journal
Anis Dwiastanti
STIE INDOCAKTI MALANG
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA AMSTIRDAM COFFEE DI MALANG Reno - Maulidio; Anis Dwiastanti
INSPIRASI : JURNAL ILMU-ILMU SOSIAL Vol 19, No 1 (2022)
Publisher : STKIP PGRI TULUNGAGUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/insp.v19i1.3015

Abstract

This study aims to analyze the partial and simultaneous influence of Product Quality and Price on Customer Loyalty and analyze the greatest influence between Product Quality and Price on Customer Loyalty at Amstirdam Coffee. This research is a survey research, with a descriptive approach. The population in this study were customers of Amstirdam Coffee. The sample size using Ferdinand's technique, which was taken by 108 people through purposive sampling. The results showed that there was a partial and simultaneous influence between product quality and price on customer loyalty, and product quality became the dominant variable on customer loyalty.
The Effect of Compensation and Leadership Style on Employee’s Working Performance with Job Satisfaction as a Moderating Variable (Case Study at CV Royal ATK Malang) Anis Dwiastanti; Affan Aldi Nafian
Jurnal Ilmu Manajemen Advantage Vol. 6 No. 2 (2022): December 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v6i2.932

Abstract

A human resource is a vital resource for the organization. The strength and weakness of the organization will be effected by the management of human resource as the driving force of the organization. Therefore, compensation and leadership factors are elements that can affect employee satisfaction and performance. This study aims to examine the effect of compensation and leadership style on employee satisfaction and performance at CV Royal ATK Malang. This study used an explanatory research approach, using a questionnaire as a data search tool. All 100 employees of CV Royal ATK were used as saturated samples in this study. Data analysis techniques use Path Analysis. The results of the study show that compensation and leadership style have an influence on job satisfaction. Compensation and leadership style also have an influence on performance. Job satisfaction has a significant effect on employee performance at CV Royal ATK Malang. The research results also note that job satisfaction is proven to be able to mediate the relationship between compensation and performance and job satisfaction is able to mediate the relationship between leadership and employee performance.
PELATIHAN PENYUSUNAN ANGGARAN BAGI USAHA KECIL DAN MENENGAH DI DESA KALISONGO KABUPATEN MALANG Anis Dwiastanti; Andik Wahyudi; Sugeng Waluyo; Agung Rahmadhani; Rosa Arni Sanjaya
Jurnal Edukasi Pengabdian Masyarakat Vol 2 No 1 (2023): JANUARI 2023
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v2i1.2118

Abstract

Kegiatan pelatihan penyusunan anggaran yang dilaksanakan di Desa Kalisongo Kabupaten Malang dengan metode workshop memberikan pemahaman kepada peserta tentang bagaimana peran dan pentingnya melakukan pengelolaan keuangan secara lebih baik dan lebih bermartabat terutama dalam kegiatan penyusunan anggaran. Tujuan kegiatan ini adalah memberikan pelatihan penyusunan anggaran bagi para pelaku IKM agar keberlanjutan usaha dan peningkatan laba dapat dicapai. Kegiatan pengabdian masyarakat ini difokuskan kepada pemilik atau pelaku usaha kecil dan menengah di Desa Kalisongo Kabupaten Malang yang telah memiliki lebih dari 30 unit IKM dan tercatat dalam monografi desa. Keberadaan IKM ini telah memberikan sumbangsih perekonomian di Desa Kalisongo, karena beberapa IKM mampu memasarkan produknya sampai tingkat Nasional bahkan ada yang sudah mengekspor ke beberapa negara. Dari kegiatan PKM ini peserta pelatihan mendapatkan manfaat atas pelatihan penyusunan anggaran yang disampaikan pemateri. Karena kegiatan semacam ini (pelatihan penyusunan anggaran) baru pertama kali dilakukan di Desa Kalisongo Kabupaten Malang, maka penyampaian dan penyerapan materi belum terdistribusi secara maksimal. Perlu tindakan dan kegiatan serupa secara berkelanjutan untuk memberikan pemahaman yang lebih baik lagi.
Revitalizing Traditional Markets Through Digital Marketing: PKM Intervention Model in The E-Commerce Era Yudhi Anggoro; Anis Dwiastanti
Socious Journal Vol. 2 No. 2 (2025): Socious Journal - April
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/rv55hh55

Abstract

The development of digital technology has changed people's consumption patterns, encouraging a shift from conventional transactions to digital platforms. This phenomenon threatens the existence of traditional markets which are increasingly marginalized due to low adoption of digital technology, limited digital literacy, and minimal infrastructure and regulatory support. This study aims to analyze the understanding and utilization of digital marketing among traditional market traders, and to evaluate the role of the Student Creativity Program (PKM) as an intervention model in revitalizing the local economy. Using a descriptive quantitative approach, data was collected through a survey of traditional market traders. The results showed that WhatsApp Business (35%) was the most widely used digital platform, followed by Facebook Marketplace (22%) and Instagram (18%), while TikTok Shop was still low (10%). As many as 15% of traders have not used digital media at all. The level of digital literacy also varies, with 35% of traders in the "less" and "very less" categories. These findings underscore the urgency of ongoing training and mentoring through PKM, which has been proven to be effective in increasing digital promotion capabilities by up to 60%. Therefore, collaboration between the world of education, local government, and market communities is crucial to create traditional markets that are inclusive, adaptive, and highly competitive in the digital era.
Co-Authors Affan Aldi Nafian Agung Rahmadhani Andik Wahyudi Reno - Maulidio Rosa Arni Sanjaya Sugeng Waluyo Yudhi Anggoro