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All Journal Indonesian Journal of Innovation and Applied Sciences (IJIAS)
Rawnaq Ara Parvin
Department of Sociology, Varendra University, Bangladesh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences

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Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh Rawnaq Ara Parvin; Md. Faisal-E- Alam; Md. Belal Hossain
Indonesian Journal of Innovation and Applied Sciences (IJIAS) Vol. 2 No. 2 (2022): June-September
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijias.v2i2.484

Abstract

The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period.
Co-Authors Md. Belal Hossain Md. Faisal-E- Alam