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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Mila Utama Ari Marpaung
Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu
Economics, Econometrics & Finance

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Pengaruh Awareness Kelengkapan Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Grosir Kembar Desa Pengarungan Kec.Torgamba Mila Utama Ari Marpaung; Novrihan Leily; Fadzil Hanafi Asnora
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 4: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i4.3066

Abstract

This study aims to examine the effect of Awareness, completeness of goods and quality of goods on purchasing decisions at the Twin wholesale stores of Pengarungan Village, Torgamba District, South Labuhanbatu Regency. Data collection was carried out by distributing questionnaires and distributed to 60 research samples, namely customers of Twin grocery stores. Data analysis in this study using the help of SPSS version 20. Data testing techniques conducted in this study include validity and reliability test, classical assumption test, multiple linear regression analysis, and partial and simultaneous testing. The results of the analysis showed that awareness has a positive effect on purchasing decisions it can be seen from the value of t count > t table (2.933>2.002), awareness has a positive effect on purchasing decisions it can be seen from the value of t count > t table (2.466>2.002), awareness has a positive effect on purchasing decisions it can be seen from the value of t count > t table (5.092>2.002), Awareness, completeness of goods, and quality of goods have a positive effect on purchasing decisions it can be seen from the value of F count > F table (11,223>2,77).
Co-Authors Fadzil Hanafi Asnora Novrihan Leily