Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Simki Economic Marketgram Journal
Nurlela Nurlela
Institut Manajemen Wiyata Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
E-Commerce, Solusi di Tengah Pandemi COVID-19 Nurlela Nurlela
Jurnal Simki Economic Vol 4 No 1 (2021): Volume 4 Nomor 1 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i1.53

Abstract

The 2019 Corona Virus Disease (COVID-19) pandemic which is endemic in almost all countries in the world has had an impact on economic growth. Even the conventional business sector really felt the decline in turnover until it went out of business. But it is different with the e-commerce business, which is expected to increase despite the COVID-19 pandemic. This journal aims to examine the increase in e-commerce during the pandemic through a literature study. The results of the study show that the e-commerce business in the world during the pandemic experienced a very significant increase. The e-commerce business in Indonesia has increased 10 times with the addition of more than 50% new customers during the pandemic. However, the process of sending goods experienced a slight slowdown due to transportation restrictions and restrictions from the government. The increase in the e-commerce business during the pandemic can be analyzed to have the potential to affect the increase in e-commerce in the future.
Branding & Endorsement : Gaya Marketing Masa Kini Olga Febriana Yohana; Huda Febriyani; Diani Anggraeni; Nurlela Nurlela
Marketgram Journal Vol. 1 No. 1 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.234 KB)

Abstract

The occurrence of public buying interest is influenced by many factors, one of which is the latest form of marketing carried out by business owners. Branding and endorsement carried out by celeb-grams through social media such as Instagram is an effort to introduce the company's products. The purpose of this study was to find out the endorsement strategy carried out by celeb-grams or influencers and what the results were from marketing through celeb-grams or influencers. The method used for this research is descriptive qualitative. This study used interview and documentation techniques. The subject of this research is the celebrity account @sandy.ss. The results of the study state that the current marketing style in building branding products such as endorsements is the right choice in the current era of globalization because endorsements are a channel for brand communication where celebrities act as spokespersons for brands and support brands with all their attributes.
Co-Authors Diani Anggraeni Huda Febriyani Olga Febriana Yohana