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PENGUATAN KUALITAS MEDIA PROMOSI SENTRA WISATA KULINER KLAMPIS NGASEM SURABAYA Rohmad Fuad Armansyah; Sri Lestari Kurniawati; Aniek Maschudah Ilfitriah; Agustina Ratna Dwiati; Muhammad Septama Prasetya
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v2i2.2958

Abstract

Media promosi menjadi salah satu kekuatan dalam usaha pemasaran produk sehingga dikenal masyarakat. Media promosi secara online merupakan alternatif yang paling memungkinkan di masa pandemi Covid-19 saat ini yang menuntut adanya pembatasan sosial dalam masyarakat. Sejalan dengan itu, potensi Sentra Wisata Kuliner (SWK) di dunia maya memiliki potensi yang cukup besar dan berinovasi dalam menghadapi perkembangan digitalisasi terutama SWK Klampis Ngasem Surabaya yang selalu mendukung dalam pemasaran digital. Kendala utama yang dihadapi mitra adalah aspek pemasaran. Kegiatan program pengabdian masyarakat dilakukan dengan diskusi dengan mitra, penguatan media pemasaran digital melalui pendampingan secara luring dan daring. Kegiatan pengabdian masyarakat ini menghasilkan output dalam bentuk keahlian fotografi dalam mendukung penguatan kualitas media promosi media digital dengan mengusung pemasaran digital 4.0 sebagai upaya peningkatan pemasaran mitra.
Revisiting determinants of financial performance: The roles of environmental performance, environmental costs, and environmental disclosure Rezza Arlinda Sarwendhi; Agustina Ratna Dwiati; Riski Aprilia Nita; Gyzza Febita
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1143

Abstract

  This study seeks to analyze the impact of environmental performance, environmental costs, and environmental disclosure on the financial performance of consumer cyclical companies. The sample companies selected are cyclical companies with public status (Tbk) between 2019 and 2023. Sample selection was performed using the purposive method, and the final sample comprised 16 companies with 67 observations after outlier removal. The PROPER rating is used as a proxy to assess environmental performance, environmental costs are assessed through CSR expenditure disclosures in annual reports, and environmental disclosure is evaluated using GRI-G4 indicators. The analytical techniques employed included descriptive statistics and classical assumption tests. In addition, multiple regression models were used, and SPSS was used for hypothesis testing. Testing revealed that environmental performance negatively affects financial performance. This indicates that efforts to improve environmental performance require substantial costs, potentially reducing profitability. Meanwhile, environmental costs have no significant effect on financial performance, suggesting that increased CSR spending does not directly enhance profitability. Conversely, environmental disclosure positively impacts financial performance, implying that transparent reporting of environmental activities enhances public trust and investor perception. Some limitations of this study were the small number of companies used as samples because only a few companies participated in the PROPER rating or disclosed sustainability reports, and the need to remove outliers. Further research is expected to increase the number of samples, include additional independent variables, and examine other industry sectors to obtain more comprehensive insights.