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All Journal Jurnal Riset Informatika Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Ninuk Wiliani
Institut Teknologi dan Bisnis Bank Rakyat Indonesia
Computer Science & IT Economics, Econometrics & Finance

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STRATEGI PROMOSI DESA WISATA TANJUNGJAYA KEK TANJUNG LESUNG MELALUI PLATFORM DIGITAL Anang Martoyo; Ninuk Wiliani; Hasan Basri
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.136

Abstract

The COVID-19 pandemic has paralyzed the economy, especially the tourism industry. The government's decision to reopen tourist areas because the spread of the corona has subsided raised the enthusiasm of the tourism village managers. Advances in information technology are utilized by tourism service managers as a medium to communicate superior tourism service products. This study aims to find out how the promotion strategy by utilizing the Digital Platform in increasing the number of visitors in the Tanjungjaya Tourism Village KEK Tanjung Lesung and developing the surrounding area. The research method used is descriptive qualitative with research instruments in the form of primary data derived from observations, interviews from several visitors, and exposure of local officials as well as secondary data from other relevant literacy studies. The data collection technique used triangulation method with inductive analysis referring to positive beliefs, perceptions, certain criteria, and the relationship between variables. Based on the results of observations and analysis of the marketing situation in Tanjungjaya Tourism Village, it can be concluded that the digital platform-based promotion strategy that has been carried out by tourism service managers is 1) Use of the website belonging to the Ministry of Tourism and Creative Economy, the website of the Tourism and Culture Office of Pandeglang Regency, and the website Official CBT Tourism Village Community, 2) Utilization of social media consisting of Facebook, Instagram, and Youtube, 3) Integrated Marketing Communication (IMC) by involving business actors by utilizing marketplaces such as planethotels, traveloka, agoda, en.tiket, and tripadvisor
Ultra-Micro Lending Eligibility Support System With Exponential Comparison Method (MPE) Ninuk Wiliani; Herry Wahyono; Mulyana Adi Saputra
Jurnal Riset Informatika Vol 5 No 3 (2023): Priode of June 2023
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34288/jri.v5i3.565

Abstract

The process of providing credit can now be done easily and closely through the presence of BRILink agents with additional facilities in addition to payment points, namely as partners of ultra-micro loans, which are now popularly called UMi Partners, where BRILink agents can distribute micro loans with a loan range of 1 to 5 million. This is done by management as a financial inclusion program and as a revitalization of work in all operational work units (UKO). This research uses the Exponential Comparison Method (MPE) to determine credit granting decisions to optimize all existing information systems by implementing a system that can be used and run by UMi partners to improve the process of providing creditworthiness to their partners. The system uses the NetBeans IDE with Java programming. The results of the calculations carried out by the system are manual calculations that have been carried out so that the results of this study can be applied properly so as to produce creditworthiness that helps the credit-granting process.
Co-Authors Anang Martoyo Hasan Basri Herry Wahyono Mulyana Adi Saputra