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All Journal Jurnal Mirai Management Journal of Vision and Ideas (VISA) Balance: Journal of Islamic Accounting Innovative: Journal Of Social Science Research Balance: Journal of Islamic Accounting
Muhammad Alhada Fuadilah Habib
UIN Sayyid Ali Rahmatullah Tulungagung
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Content Marketing Aplikasi Tiktok, Online Customer Review, dan Harga Terhadap Keputusan Pembelian Produk Masker Camille Beauty Valentina Ainun Nabila; Muhammad Alhada Fuadilah Habib
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4836

Abstract

Masker Camille Beauty merupakan salah satu produk masker terlaris di e-ecommers. Masker ini memiliki enam varian yang disesuaikan dengan kebutuhan kesehatan kulit konsumen. Tujuan penelitian ini untuk mengetahui dan menganalisis bagaimana content marketing aplikasi TikTok, online customer review, dan harga berpengaruh terhadap keputusan pembelian terhadap keputusan pembelian masker Camille Beauty. Penelitian ini menggunakan metode kuantitatif dan memiliki jumlah sampel sebanyak 382 yang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Sayyid Ali Rahmatullah Tulungagung. Pengambilan sampel dilakukan dengan metode non-probability sampling jenis sampling purposive. Teknik analisis dan pengujian data yang digunakan yaitu analisis regresi linier berganda dan uji hipotesis dengan menggunkan uji t serta uji f. Dalam menganalisis dan menguji data menggunakan software SPSS 25. Berdasarkan hasil pengujian hipotesis secara parsial (uji t) content maketing aplikasi TikTok, online customer review, dan harga berpengaruh terhadap keputusan pembelian masker Camille Beauty. Berdasarkan uji hipotesis secara simultan (uji f) content maketing aplikasi TikTok, online customer review, dan harga secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian masker Camille Beauty.
HEALTH SERVICE EFFICIENCY: COST ANALYSIS OF TIME DRIVEN ACTIVITY BASED COSTING METHODS IN CAESAR SURGERY SERVICES IN PKU MUHAMMADIYAH HOSPITAL, YOGYAKARTA Faizal Satria Desitama; Muhammad Alhada Fuadilah Habib
BALANCE: JOURNAL OF ISLAMIC ACCOUNTING Vol 4 No 1 (2023): Balance: Journal of Islamic Accounting
Publisher : State Islamic Institute (IAIN) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/balance.v4i1.8092

Abstract

Negative difference between the fee for cesarean surgery services provided by the hospital and the tariff claimed by BPJS resulted in the hospital bearing the cost difference. This study aims to determine the level of inefficiency in cesarean surgery healthcare services through cost calculation using the Time Driven Activity Based Costing (TDABC) method at PKU Muhammadiyah Yogyakarta Hospital. This study uses a qualitative approach with a case study strategy. The subjects of this research were determined using purposive sampling approach, involving 5 informants as personnel in each cost pool. In-depth interviews and documentation of internal financial data were used as data collection techniques. The results of this study show the presence of inefficiency in the Accommodation cost pool and the Cleaning service cost pool. Inefficiency in cesarean surgery services can be determined after analyzing the utilization of capacity, which is the end result of cost calculation using the TDABC method. The stages of cost analysis using the TDABC method in this study include: 1) Identification of Cost Pools, 2) Identification of total costs for each cost pool, 3) Determination of practical capacity and capacity cost rate for each cost pool, 4) Determination of time estimates for each cost pool, 5) Cost calculation, and 6) Analysis of capacity utilization to determine the level of inefficiency by calculating the percentage of available capacity compared to idle capacity. The results of this study are expected to provide input regarding the optimization of idle capacity, cost efficiency, and improvement of healthcare service processes in the hospital.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga, terhadap Kepuasan Pelanggan pada Usaha Jajanan Pasar Sari Roso di Kabupaten Blitar Hekmah Wardina; Muhammad Alhada Fuadilah Habib
VISA: Journal of Vision and Ideas Vol 3 No 3 (2023): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v3i3.5440

Abstract

The Sari Roso snack market is one of the large MSME culinary delights in Selopuro District. In the midst of a lot of competition with similar products, the Sari Roso snack market has succeeded in achieving high sales. This is influenced by product quality, service quality, and price. This research aims to determine the influence of product quality, service quality and price on customer satisfaction at the Sari Roso snack market. The population in this research are consumers who have purchased products at the Sari Roso snack market in Ploso Village. This research uses an associative method with a quantitative approach. The sampling technique in this research used an accidental sampling technique with 100 respondents. Data analysis used multiple regression with the help of the IBM SPSS statistics 26 application. The results of this research show that together product quality, service quality and price have a significant effect on customer satisfaction. Then, partially product quality has a positive and significant influence on customer satisfaction. Service quality has a positive and significant influence on customer satisfaction. Also, price has a positive and significant influence on customer satisfaction.
Peran Pemasaran Media Sosial Dalam Meningkatkan Volume Penjualan Pada Ohpolaroid.Id Tulungagung Salma Alfina; Muhammad Alhada Fuadilah Habib
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.5129

Abstract

Ohpolaroid.id merupakan bisnis di bidang kerajinan tangan yang telah berhasil memasarakan produknya melalui digital marketing dengan pemanfaatan media sosial. Di mana dulunya Ohpolaroid.id hanya dapat meraih penjualan dengan rata-rata Rp. 742.725 perbulannya, namun sekarang telah mampu meraih penjualan Rp. 15.902.625 perbulan, bahkan ketika ada event penting bisa meraih penjualan sampai Rp. 35.235.000 perbulan. Hal tersebut membuktikan bahwa media sosial memiliki peran yang baik dalam meningkatkan volume penjualan. Tingginya hasil penjualan tersebut tentu tidak terlepas dari strategi pemasaran yang diterapakannya. Oleh sebab itu penelitian ini bertujuan untuk mengetahui peran pemasaran media sosial melalui strategi yang diterapkannya yang telah mampu meningkatkan volume penjualan Ohpoalroid.id. Metode penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dilakukan dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah Ohpolaroid.id mengoptimalkan penggunaan media sosial dengan menggunakan strategi konten yang menarik, selain itu juga menggunakan pemasaran seluler, dan menggunakan pemasaran affiliasi melalui kerja sama dengan influencer.
HEALTH SERVICE EFFICIENCY: COST ANALYSIS OF TIME DRIVEN ACTIVITY BASED COSTING METHODS IN CAESAR SURGERY SERVICES IN PKU MUHAMMADIYAH HOSPITAL, YOGYAKARTA Faizal Satria Desitama; Muhammad Alhada Fuadilah Habib
BALANCE: JOURNAL OF ISLAMIC ACCOUNTING Vol 4 No 1 (2023): Balance: Journal of Islamic Accounting
Publisher : State Islamic Institute (IAIN) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/balance.v4i1.8092

Abstract

Negative difference between the fee for cesarean surgery services provided by the hospital and the tariff claimed by BPJS resulted in the hospital bearing the cost difference. This study aims to determine the level of inefficiency in cesarean surgery healthcare services through cost calculation using the Time Driven Activity Based Costing (TDABC) method at PKU Muhammadiyah Yogyakarta Hospital. This study uses a qualitative approach with a case study strategy. The subjects of this research were determined using purposive sampling approach, involving 5 informants as personnel in each cost pool. In-depth interviews and documentation of internal financial data were used as data collection techniques. The results of this study show the presence of inefficiency in the Accommodation cost pool and the Cleaning service cost pool. Inefficiency in cesarean surgery services can be determined after analyzing the utilization of capacity, which is the end result of cost calculation using the TDABC method. The stages of cost analysis using the TDABC method in this study include: 1) Identification of Cost Pools, 2) Identification of total costs for each cost pool, 3) Determination of practical capacity and capacity cost rate for each cost pool, 4) Determination of time estimates for each cost pool, 5) Cost calculation, and 6) Analysis of capacity utilization to determine the level of inefficiency by calculating the percentage of available capacity compared to idle capacity. The results of this study are expected to provide input regarding the optimization of idle capacity, cost efficiency, and improvement of healthcare service processes in the hospital.
Co-Authors Alfari Hatus Sholihah Faizal Satria Desitama Hekmah Wardina Salma Alfina Valentina Ainun Nabila