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All Journal Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Help: Journal of Community Service
Sugiyono Sugiyono
Institut Teknologi dan Bisnis Swadharma
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANALISA PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP DISIPLIN KERJA YANG BERDAMPAK PADA PENINGKATAN KINERJA DOSEN POLITEKNIK SWADHARMA Sugiyono Sugiyono
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 9, No 02 (2020): KOMPLEKSITAS EDISI DESEMBER 2020
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.231 KB)

Abstract

Leadership, motivation, work discipline are very important factors in efforts to develop human resources in improving lecturer performance. This study is to determine the effect of leadership, motivation and work discipline on lecturer performance. This quantitative research is using multiple linear analysis. The sample of this study were 57 lecturers of Swadharma Polytechnic. The results of calculations with multiple liner analysis show that (1) the t test: the leadership variable test (1.876), the motivation variable (1.294), and the work discipline variable (3.605) have a t value greater than 0.05, namely 1.98. This means that these variables have a positive effect on lecturer performance. (2) f test: 8,382 with a significance level of 0,000. This significance value is still below the specified significance value of 0.05 and is positive, so it can be concluded that leadership, motivation and work discipline together have a significant influence on lecturer performance. (3) R2 test: equal to 0.283, the coefficient value is between 0 and 1. This shows that the ability of the leadership, motivation and work discipline variables to explain their effect on the performance variable is 2.83% while the remaining 7.17% is the influence of the independent variables. others who were not examined in this study
PROSEDUR TATA KELOLA ADMINISTRASI PENJUALAN E-COMMERCE DI PT. VOLANS Sugiyono Sugiyono; Evi Okli Lailani; Nurul Khomariyati
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 10, No 2 (2021): KOMPLEKSITAS EDISI DESEMBER 2021
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.095 KB) | DOI: 10.56486/kompleksitas.vol10no2.129

Abstract

In the current era of technology, many things have been made easier with technology. Digital developments in Indonesia are also inseparable from the role of the community currently in social media which has an impact on people's dependence on the internet. The internet has become a connecting tool between us and the digital world. With the internet, all digital things can be mastered in the palm of your hand. For example, watching TV series and movies can be accessed via Smartphones, office meetings or meetings can also be done through virtual meetings, even in terms of shopping, we have been facilitated by several modern digital markets known as e-commerce where we don't waste time and energy. , we can shop efficiently. PT. Volans is engaged in selling running shoe brands that focus more on its target in digital sales or also known as ECommerce. The problem in this research is to find out how the E-Commerce Sales Administration Governance Procedure is applied at PT. Volans.
SOSIALISASI UMKM GO DIGITAL BAGI UMKM JOMBANG DAN PAMULANG ESTATE TANGERANG SELATAN Rita Rita; Ni Made Artini; Tatyana Tatyana; Mungky Hendriyani; Sugiyono Sugiyono
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 1, No 02 (2023): SWADIMAS EDISI JULI 2023
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol1no02.370

Abstract

The use of the internet has become part of the lifestyle of modern society, especially for those who are used to smartphone, tablet, computer, and laptop technology. Mass media such as TV, radio, newspapers, and billboards are good to attract local buyers while internet media can attract global consumers from various countries. The use of the internet as a digital medium for promotion and marketing, such as the web and social media, should receive significant attention from MSME business actors. Digital media as a marketing tool for a product or service is an effective marketing strategy because it can reach consumers in a timely, personal, and relevant manner. This activity took the form of outreach for SMEs in the Jombang Region and Pamulang Estate, South Tangerang. The activity was carried out in a panel discussion at the Pamulang University Campus. Through this activity, MSMEs in the Jombang and Pamulang Estate areas that still use manual strategies, product packaging that is still simple, product marketing is still traditional, product marketing still covers a limited area and there is no product promotion will have the insight to take advantage of digital technology while applying this insight so that business can grow better.Penggunaan internet telah menjadi bagian dalam gaya hidup masyarakat modern, terutama bagi mereka yang sudah terbiasa dengan teknologi smartphone, tablet, komputer dan laptop. Media massa seperti tv, radio, surat kabar dan baliho hanya mampu menarik konsumen lokal sedangkan media internet mampu menaik konsumen global dari berbagai negara. Pemanfaatan internet sebagai media digital dalam rangka promosi dan pemasaran seperti web dan media sosial seharusnya mendapatkan perharian penting bagi para pelaku usaha UMKM. Media digital sebagai alat pemasaran suatu produk atau jasa merupakan salah satu strategi marketing yang efektif karena dapat menjangkau konsumen secara tepat waktu, pribadi dan relevan. Kegiatan ini berbentuk sosialisasi yang dilakukan untuk UMKM di wilayah Jombang dan Pamulang Estate Tangerang Selatan. Kegiatan dilakukan secara panel diskusi yang bertempat di Kampus Universitas Pamulang. Melalui kegiatan ini UMKM di wilayah Jombang dan Pamulang Estate yang masih menggunakan strategi manual, kemasan produk yang masih sederhana, pemasaran produk masih tradisional, pemasaran produk masih mencakup wilayah terbatas dan belum adanya promosi produk akan memiliki wawasan untuk memanfaatkan teknologi digital sekaligus menerapkan wawasan tersebut agar usahanya dapat berkembang lebih baik. 
MANAJEMEN PEMBELAJARAN BAHASA INGGRIS : KAJIAN METODE DAN PROSES DI LEMBAGA BAHASA LIA Evi Okli Lailani; Indri Damayanti; Dhenok Darwanti; Sugiyono Sugiyono
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 15, No 1 (2026): KOMPLEKSITAS EDISI JUNI 2026
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol15no1.1029

Abstract

This study aims to analyze the management of English language learning, including the methods and processes implemented at the LIA Language Institute. The study focuses on planning, implementing, and evaluating learning, as well as the teaching strategies and techniques used by teachers. This study uses a descriptive qualitative approach with data collection through interviews, observation, and documentation. The research subjects consisted of English teachers and students. The results show that learning management at the LIA Language Institute is carried out through systematic planning, effective classroom organization, and regular evaluation of learning outcomes. Teachers use various learning methods, such as discussions, question-and-answer sessions, simulations, and language games, tailored to students' characteristics and learning objectives. The learning process is structured, starting from the delivery of material and practice activities, to evaluation and feedback. In addition, this study found several obstacles, including limited learning media, differences in student abilities, and varying classroom interaction dynamics. This study concludes that good learning management can support the effectiveness of English language learning methods and processes, thereby increasing student motivation and learning outcomes. Therefore, the recommendations include improving the quality of learning planning, selecting a wider range of methods, and implementing adaptive classroom management tailored to student needs. This research is expected to serve as a reference for language education institutions in improving learning management to make it more effective and efficient.Penelitian ini bertujuan untuk menganalisis manajemen pembelajaran bahasa Inggris, termasuk metode dan proses yang diterapkan di Lembaga Bahasa LIA. Fokus penelitian mencakup perencanaan, pelaksanaan, evaluasi pembelajaran, serta strategi dan teknik pengajaran yang digunakan oleh pengajar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Subjek penelitian terdiri dari guru pengajar bahasa Inggris dan siswa. Hasil penelitian menunjukkan bahwa manajemen pembelajaran di Lembaga Bahasa LIA dijalankan melalui perencanaan yang sistematis, pengorganisasian kelas yang efektif, dan evaluasi hasil belajar yang rutin. Pengajar menggunakan berbagai metode pembelajaran, seperti diskusi, tanya jawab, simulasi, dan permainan bahasa, yang disesuaikan dengan karakteristik siswa dan tujuan pembelajaran. Proses pembelajaran berjalan secara terstruktur, dimulai dari penyampaian materi, aktivitas latihan, hingga evaluasi dan pemberian umpan balik. Selain itu, penelitian ini menemukan beberapa kendala, antara lain keterbatasan media pembelajaran, perbedaan kemampuan siswa, dan dinamika interaksi kelas yang bervariasi. Penelitian ini menyimpulkan bahwa manajemen pembelajaran yang baik dapat mendukung efektivitas metode dan proses pembelajaran bahasa Inggris, sehingga meningkatkan motivasi dan hasil belajar siswa. Oleh karena itu, rekomendasi yang diberikan mencakup peningkatan kualitas perencanaan pembelajaran, pemilihan metode yang lebih variatif, serta pengelolaan kelas yang adaptif terhadap kebutuhan siswa. Penelitian ini diharapkan menjadi acuan bagi lembaga pendidikan bahasa dalam meningkatkan manajemen pembelajaran agar lebih efektif dan efisien
STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN UMKM SEKTOR KULINER Tannia Regina; Sugiyono Sugiyono; Mungky Hendriyani
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.660

Abstract

This study aims to describe the role of digital marketing through social media in increasing the sales of MSMEs in the culinary industry. The study employs a qualitative methodology, collecting data through interviews with owners of culinary MSMEs. The findings of the study identified the most frequently used social media platforms, the most effective types of content, and the challenges encountered in utilizing social media for digital marketing. The results indicate that platforms like Instagram, Facebook, and TikTok have become essential tools for culinary MSMEs to reach new consumers and foster customer loyalty. Culinary MSMEs require a clear and consistent social media strategy to optimize results by enhancing visibility, targeting effectively, engaging with customers, utilizing e-commerce platforms, producing quality content, adapting to market trends, collaborating, and networking.Penelitian ini bertujuan untuk mendeskripsikan peran media sosial dalam meningkatkan penjualan UMKM di sektor kuliner melalui pemasaran digital. Menggunakan pendekatan kualitatif dengan pengumpulan data melalui wawancara kepada pemilik UMKM kuliner. Hasil penelitian mengidentifikasi platform media sosial yang paling sering digunakan, jenis konten yang paling efektif, dan tantangan yang dihadapi dalam memanfaatkan media sosial untuk pemasaran digital. Hasil penelitian menunjukkan bahwa media sosial, seperti Instagram, Facebook, dan TikTok, telah menjadi alat yang penting bagi UMKM kuliner untuk menjangkau konsumen baru dan membangun loyalitas pelanggan. Namun demikian, UMKM kuliner perlu memiliki strategi yang jelas dan konsisten dalam memanfaatkan media sosial agar dapat mencapai hasil yang optimal, melalui strategi peningkatan visibilitas, targeting yang efektif, interaksi dengan pelanggan, pemanfaatan platform e-commerce, pembuatan konten berkualitas, adaptasi tren pasar, kolaborasi dan networking.
PELATIHAN APLIKASI CANVA BERBASIS AI UNTUK PENINGKATAN KOMPETENSI DIGITAL MARKETING BAGI SISWA SMK AL HIDAYAH CINERE DEPOK JURUSAN BISNIS RETAIL Mungky Hendriyani; Sugiyono Sugiyono; Anton Rustam Herosuma; Lusiana Putri; Siti Maryam
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 4, No 1 (2026): SWADIMAS EDISI JANUARI 2026
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol4no1.1217

Abstract

The development of information and communication technology has made digital marketing a strategic necessity for businesses of all sizes. This situation requires vocational high school students majoring in Retail Business to master digital marketing competencies, particularly in creating promotional visual content. The Artificial Intelligence (AI)-based Canva application simplifies the creation of professional promotional materials through its design automation feature. In response to this need, this community service activity aims to equip students of SMK Al-Hidayah Cinere Depok with the skills to use Canva AI. This community service activity was conducted through counseling and training provided to 12th-grade Retail Business majors. The results showed that students were able to independently and creatively produce digital posters for social media promotions, increasing their productivity and understanding of digital marketing technology.Perkembangan teknologi informasi dan komunikasi menjadikan digital marketing sebagai kebutuhan strategis bagi berbagai skala usaha. Kondisi ini menuntut siswa SMK jurusan Bisnis Retail untuk menguasai kompetensi pemasaran digital, khususnya dalam pembuatan konten visual promosi. Aplikasi Canva berbasis Artificial Intelligence (AI) mempermudah pembuatan materi promosi profesional melalui fitur otomatisasi desain. Berdasarkan kebutuhan tersebut, kegiatan pengabdian kepada masyarakat ini bertujuan untuk membekali siswa SMK Al-Hidayah Cinere Depok dengan keterampilan pemanfaatan Canva AI. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan metode penyuluhan dan pelatihan yang diberikan kepada kelas XII jurusan Bisnis Retail. Hasil kegiatan menunjukkan bahwa siswa mampu menghasilkan poster digital promosi media sosial secara mandiri dan kreatif, serta meningkatkan produktivitas dan pemahaman mereka terhadap teknologi digital pemasaran.
Community-Based Financial Literacy Interventions for Empowering Micro, Small, and Medium Enterprises in Bangka Belitung Ira Kurniati; Nur Rahmansyah; Indri Damayanti; Lusiana Putri; Sugiyono Sugiyono; Amelia Ayu Nur Aisha; Eri Mardiani
Help: Journal of Community Service Vol. 2 No. 4 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i4.254

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in driving economic growth and improving community welfare in Belitung Regency, Bangka Belitung Province. However, low levels of financial literacy remain a major obstacle for MSME actors, especially concerning business financial management, transaction recording, and effective financial decision-making. This community service activity adopted a Participatory Action Research (PAR) methodology, conducted as a collaborative training intervention involving the Association of Indonesian Accounting Lecturers (ADAI) and the Belitung Regency Government. The program was attended by 159 participants, including MSME partners, local residents, and regional leaders. The implementation consisted of four systematic stages namely preparation, counseling on simple financial management, interactive discussion and mentoring, and an evaluation utilizing pre-tests and post-tests. The intervention yielded a highly positive response and a measurable improvement in financial management knowledge. Evaluation results demonstrated that the average pre-test score of 44.25% increased sharply to 79.50% in the post-test. This reflects a significant average knowledge increase of 35.25%, successfully bridging the initial gap between passive theoretical knowledge and practical business application. The community-based education effectively raised MSME actors' awareness regarding the importance of financial literacy for making sound, sustainable business decisions. This enhanced capacity provides a strong foundation for better financial choices and supports local economic development. To maximize future community empowerment efforts, providing continuous post-training assistance and integrating user-friendly digital technology for financial record-keeping are highly recommended.
Co-Authors Amelia Ayu Nur Aisha Anton Rustam Herosuma Dhenok Darwanti Eri Mardiani Evi Okli Lailani Indri Damayanti Ira Kurniati Lusiana Putri Mungky Hendriyani Ni Made Artini Nur Rahmansyah Nurul Khomariyati Rita Rita Siti Maryam Tannia Regina Tatyana Tatyana