Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen (JEM)
Irfan
Sekolah Tinggi Ilmu Ekonomi Cirebon
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH WORD OF MOUTH MARKETING (WOM) TERHADAP KEPUTUSAN PEMBELIAN DI PT. BINTANG TIMUR Eman Sulaiman; Ida Heryani; Irfan
Jurnal Ekonomi Manajemen Vol 17 No 1 (2022): Jurnal Ekonomi Manajemen Vol 17 ed. 1 Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh word of mouth marketing (WOM) terhadap keputusan pembelian di PT. Bintang Timur. Jenis Penelitian Kuatitatif dengan 96 Responden Konsumen PT. Bintang Timur. Hasil dari penelitian ini menunjukan bahwa word of mouth marketing (WOM) berpengaruh signifikan terhadap keputusan pembelian dengan t-hitung 6.888 > t tabel 1.66792 sebesar 42,5%. Abstract The purpose of this study was to determine the effect of word of mouth marketing (WOM) on purchasing decisions at PT. East Star. Types of Qualitative Research with 96 Consumer Respondents PT. East Star. The results of this study indicate that word of mouth marketing (WOM) has a significant effect on purchasing decisions with t-count 6.888 > t table 1.66792 of 42.5%.
Co-Authors Eman Sulaiman Ida Heryani