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All Journal Journal of Tourism Sustainability
Azizah Salsabila Nugraha
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Movie Induced Tourism in the Young Millennials Tourist Segment Ayu Ananda; Azizah Salsabila Nugraha; Annisa Rachmah Fujianti; Eko Susanto
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

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Abstract

This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.
Digital Nomads Interest and Satisfaction in Doing Workcations in Hotel at Greater Bandung Region: The AIDA+S Model Application Azizah Salsabila Nugraha; Novi Nuryanti
Journal of Tourism Sustainability Vol. 2 No. 3 (2022): Volume 2 Number 3 (2022)
Publisher : Politeknik Negeri Bandung

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Abstract

The pandemic that has hit the whole world has made the tourism industry suffer loses. Consumers are looking for safer tourism activities. Tourism business people are looking for solutions to this by creating a new adaptive tourism trend, which is the Work-Based Vacations (Workcations), an evaluation of the word “Bleisure”. A digital nomad who works as a freelancer is intrested in this trend. Using the AIDA+S (Attention, Interest, Desire, Action, Satisfaction) model, this research was conducted to determine the interest and satisfaction of digital nomads in the trend of Workcations in the Bandung Raya area’s hotel accomodations. This study uses a descriptive quantitative method with frequency analysis, cross=tabulation, and scoring analysis. Samples were taken using a stratified random sampling technique to 105 respondents. Respondents are digital nomads who worked as a freelancer and had carried out the Workcations trend in a hotel in the Bandung Raya Area during the new normal period and are aged 17 years old and over. The results of the research show that the interest and satisfaction of digital nomads are high on the trend of Workcations as an alternative tourism trend in the new normal period.
Digital Nomads Interest and Satisfaction in Doing Workcations in Hotel at Greater Bandung Region: The AIDA+S Model Application Azizah Salsabila Nugraha; Novi Nuryanti
Journal of Tourism Sustainability Vol. 2 No. 3 (2022): Volume 2 Number 3 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i3.40

Abstract

The pandemic that has hit the whole world has made the tourism industry suffer loses. Consumers are looking for safer tourism activities. Tourism business people are looking for solutions to this by creating a new adaptive tourism trend, which is the Work-Based Vacations (Workcations), an evaluation of the word “Bleisure”. A digital nomad who works as a freelancer is intrested in this trend. Using the AIDA+S (Attention, Interest, Desire, Action, Satisfaction) model, this research was conducted to determine the interest and satisfaction of digital nomads in the trend of Workcations in the Bandung Raya area’s hotel accomodations. This study uses a descriptive quantitative method with frequency analysis, cross=tabulation, and scoring analysis. Samples were taken using a stratified random sampling technique to 105 respondents. Respondents are digital nomads who worked as a freelancer and had carried out the Workcations trend in a hotel in the Bandung Raya Area during the new normal period and are aged 17 years old and over. The results of the research show that the interest and satisfaction of digital nomads are high on the trend of Workcations as an alternative tourism trend in the new normal period.
Co-Authors Annisa Rachmah Fujianti Ayu Ananda Eko Susanto Novi Nuryanti