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Mrs Istiqomah
Akademi Kesejahteraan Sosial AKK Yogyakarta
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Journal : JURNAL SOCIA AKADEMIKA

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PEMANFAATAN E-COMMERCE TERHADAP MINAT BERWIRAUSAHA MAHASISWA AKADEMI KESEJAHTERAAN AKK YOGYAKARTA Mrs Istiqomah
Jurnal Socia Akademika Vol 6 No 2 (2020): Edisi Desember 2020
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Abstract

ABSTRACT The E-commerce system that serves as a medium of purchase, sale, dissemination of information, marketing of goods and services. This reason arises as one of the obstacles of a person fostering entrepreneurial interest. The purpose of this research is to know the influence of E-Commerce Utilization on Entrepreneurial Interests. This type of research uses descriptive quantitative research This research was conducted in June 2020. The population in this study was 110 students of AKK Yogyakarta Welfare Academy. Samples in this study were taken with a random sampling system of 30 students who took entrepreneurial courses. Instruments use questionnaires in google form media. Data analysis techniques use simple linear regression analysis. The results showed that the significance level of 5% (0.000<0.005) so that it can be concluded that there is a positive and significant influence between the utilization of e-commerce on entrepreneurial interests and the increasing utilization of e-commerce will encourage greater entrepreneurial interest in AKS-AKK students
PENGARUH PENGETAHUAN DIGITAL MARKETING TERHADAP MINAT BERWIRAUSAHA MAHASISWA AKADEMI KESEJAHTERAAN SOSIAL AKK YOGYAKARTA Mrs Istiqomah
Jurnal Socia Akademika Vol 7 No 1 (2021): Edisi Juni 2021
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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The purpose of the research is to explore the influence of digital marketing knowledge on the entrepreneurial interests of students of AKK Yogyakarta Social Welfare Academy. Research method with descriptive quantitative research type, where the sample in the study as many as 80 respondents. Data collection techniques using research instruments using online questionnaires using google form. Independent research variables are digital marketing and dependent variables are entrepreneurial interests. Data analysis used is descriptive analysis and linear regression. The results of the study stated the influence of digital marketing knowledge on the entrepreneurial interests of students of the Akk Yogyakarta Academy of Social Welfare. The coefficient of determination is 0.5912 so that the data processing results show the value of the coefficient of determination of 0.349 or 34.9%. The calculation result means that digital marketing influenced entrepreneurial interest by 34.9% with the remaining 65% influenced by other factors not studied in this study.
PENGARUH REVIEW SERVICE MENU DAN RATING MENU TERHADAP KEPUTUSAN PEMBELIAN MAKANAN PADA MARKETPLACE SHOPEEFOOD Mrs Istiqomah; Lina Mufidah
Jurnal Socia Akademika Vol 7 No 2 (2021): Edisi Desember 2021
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Abstract

Technology continues to develop, including transaction technology; currently, there is a change of digital era that can also shift the behavior of offline customers who can now shop online. The study aims to find out how influential menu reviews and menu ratings affect food buying decisions. The research method uses quantitative with this type of causal research. Data collection uses surveys through questionnaire sheets written in Google Form. The population in this study is respondents who actively use shopee food applications. The sample numbered 100 respondents who met the criteria. Data analysis techniques use multiple linear regressions. The results stated that (1) Online Consumer Rating had no positive and significant effect on shopee food purchasing decisions; (2) the review service has a positive and significant influence on shopee food purchasing decisions; and (3) statistical test results with F tests obtained simultaneously independent variables, namely menu review services and rating services give an influence on buying decisions by 0.148 describing 14.8% while other variables outside the study explain the other 85.2
Co-Authors Mufidah, Lina