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All Journal Journal Research of Social Science, Economics, and Management
Nur Edi Nomalisa
Magister Management Universitas Muhammadiyah Yogyakarta
Environmental Science

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The Effect of Change Perceptions in Price, Service Quality and Brand Image on Consumer Shopping Behavior During the COVID-19 Pandemic Nur Edi Nomalisa; Anggrieni Wisni
Journal Research of Social Science, Economics, and Management Vol. 1 No. 10 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1172.743 KB) | DOI: 10.59141/jrssem.v1i10.166

Abstract

The COVID-19 pandemic is forcing the world community to adopt new habits, one of the new habits at once The solution is Gojek as an online delivery service. This research aims to understand the effect of changes in consumer perceptions in terms of price, quality and brand image on consumer shopping behavior during the COVID-19 pandemic. The type of research used is explanatory research, with a quantitative approach. The research subjects are Go-food customers in Yogyakarta during the COVID-19 pandemic and the objects of research are consumer perceptions, prices, service quality, brand image and consumer shopping behavior. and customer satisfaction. Data collection techniques were carried out through questionnaires and documentation which were analyzed using multiple linear regression. The results showed that consumer perceptions in terms of price, service quality, and brand image had a significant positive effect on consumer shopping behavior during the COVID-19 pandemic.
Co-Authors Anggrieni Wisni