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All Journal Journal Research of Social Science, Economics, and Management
Diana Ari Suryaningsih
Universitas Islam Kediri
Environmental Science

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Customer Relationship Management PT Agrapana Wukir Panca Diana Ari Suryaningsih
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1331.061 KB) | DOI: 10.59141/jrssem.v1i11.197

Abstract

Customer Relationship Management (CRM) is a process in building and improving company and customer relationships with the aim of increasing customer loyalty to purchases. This research uses the documentation method. The documentation method is a source of data in the form of sources from images or videos, works, and written things that can provide information. Based on the research results, PT Agrapana Wukir Panca is a company whose legalization status is still in the form of a Trade Unit, therefore Customer Relationship Management is needed. Customer Relationship Management itself is a process in improving or building relationships between companies and customers, to instill customer loyalty in making purchases. The component frameworks for Customer Relationship Management are operational CRM, analytical CRM, and collaborative CRM. The conclusion of this study is that Customer Relationship Management (CRM) has a framework of components and approaches that companies can take to maintain and develop customer relationships. And has benefits including: Encouraging customer loyalty, reducing costs, increasing operational efficiency, increasing time to market, and increasing revenue.
Strategy Management of PT Agrapana Wukir Panca in Building Business Collaboration Diana Ari Suryaningsih
Journal Research of Social Science, Economics, and Management Vol. 1 No. 12 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.704 KB) | DOI: 10.59141/jrssem.v1i12.240

Abstract

The business concept now no longer uses independent thinking but has evolved into independence. Where business is not only and always leads to competition but also leads to collaboration. Business collaboration is the optimal choice in carrying out strategic management. PT Agrapana Wukir Panca is a company whose legalization status is still in the form of a Trade Unit. This study aims to find out how strategic management is applied at PT Agrapana Wukir Panca in building business collaboration. The research method used in this study is a library research method with a qualitative approach. The data is obtained from sources from articles, books, reports, and other research on strategic management and business collaboration. The results of the study found that the strategic management of PT Agrapana Wukir Panca which was applied in building business collaboration through three stages. First, the formulation of an audit strategy based on the company's mission and objectives. Both strategy implementations are based on effective resource allocation. And third, evaluate the strategy by monitoring.
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