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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE
Mutia Sari Dewi
Program Studi Manajemen, Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI MARKETING TERHADAP MINAT KONSUMEN DALAM PENGGUNAAN JASA KEUANGAN POSPAY PADA PT POS INDONESIA (PERSERO) REGIONAL I SUMATERA Mutia Sari Dewi; Nuri Aslami
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 4 (2022): July 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i4.148

Abstract

In determining the marketing strategy, we must be able to determine which consumers we can serve and meet their needs well and the company's way to convey their value to these consumers. This study aims to find out what marketing strategies are carried out by PT Pos Indonesia (Persero) Regional I Sumatra on consumer interest in using Pospay financial services. This research model uses an approach with observation and interview methods and involves 2 people. The results of this study are by providing information about products to the public, promotional activities through events, and also sponsorships, encouraging people to use pospay by introducing pospay services, the convenience provided by PT. Pos Indonesia to the public to use Pospay services, optimizing efforts in expanding the marketing target of Pospay products as well as another service of PT Pos Indonesia.
MARKETING STRATEGY ANALYSIS OF OVO DIGITAL WALLET CUSTOMERS INTEREST Mutia Sari Dewi; Nuri Aslami
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 3 (2022): APRIL 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.41 KB) | DOI: 10.55047/cashflow.v1i3.170

Abstract

Abstract This study aims to analyze the marketing strategy of customer interest on OVO as digital wallet. This study a qualitative study in the sense that it is a library study with books and other literature serving as the primary object. The data presented is in the form of words, which requires concise and systematic processing. Analysis is a series of straightforward efforts to generate and process research material into a simple framework. The collected data is subsequently examined to obtain information, however first the data is picked for its reliability. In this study, data analysis techniques such as content analysis were used. The finding reveals that the OVO strategy for improving customer advantages through the use of online payment systems is to place emphasis on the payment transaction itself. The points that have been acquired can be redeemed at a later date if the price of the payment specification decreases. Customers can pay while still on the spot, which is surely highly efficient, practical, and quick, making it a method that streamlines the customer's experience overall. By providing a positive environment that caters to their needs, especially for the millennial generation, who happens to be the largest user of the OVO digital wallet, it will encourage them to flock to the merchants that they prefer to visit.
Co-Authors Nuri Aslami