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All Journal Jurnal Ekonomi dan Manajemen Indonesia
Tria Wulandari
Universitas Kutai Kartanegara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kepercayaan Merek, Komitmen, Kepuasan Nasabah Dan Kualitas Pelayanan Terhadap Loyalitas Nasabah Pada PT. Bank Central Asia Tbk. Cabang Tenggarong Sugeng Raharjo; Tria Wulandari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.062 KB) | DOI: 10.53640/jemi.v18i1.558

Abstract

Abstract:The Problems that occurred at PT. Bank Central Asia Tbk. Tenggarong Branch, there are some problems that must be fixed such as Lack of Customer Confidence where there is a passive account and minimum balance, that is with initial deposit balance Rp.500.000, and Balance held / minimum of Rp.50.000, and where the Passive Account (Dormaint) will be closed Themselves within 3 months, and the Bank has not been able to provide more facilities to its customers, which is a parking facility that is not adequate enough to park the vehicle Customer, as well as the place for transactions between the Customer With the bank has not been maximized, ATM and Office are made into one room. So lack of Attention from the bank, on the services provided to customers to use the Service back.The main objective of this research is to find out how much influence Brand Trademark, Commitment, Customer Satisfaction, and Service Quality affect Customer Loyalty that already exists at PT. Bank Central Asia Tbk. Tenggarong Branch. Keywords: Brand Trust, Commitment, Customer Satisfaction, and Service Quality Against Customer Loyalty
Co-Authors Sugeng Raharjo