Garuda - Garba Rujukan Digital

Idham Idham

Universitas Kutai Kartanegara

Author-ID : 4199759

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Articles

Analisis Faktor-Faktor Yang Mempengaruhi Turnover Intention Karyawan Pada PT. Bankaltimtara Di Tenggarong Nisvi Putri Rahmawati; Syahruddin.S Syahruddin.s; Idham Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 2 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract: Starting from 2010 to 2017, employees of PT. BANKALTIMTARA Tenggarong that left reached the lowest number of 3.24% and the highest was 12.65% of the total employees. The average employee turnover rate in the last 3 (three) years at PT. BANKALTIMTARA Tenggarong has exceeded the tolerable standard. From the ANOVA test or F test, it is obtained that the F count is 43.018, while the F table value is 2.56, this means that all the independent variable was able to show a significant effect on employee turnover intention at PT. BANKALTIMTARA in Tenggarong. The number R is shows that the correlation between job satisfaction, job stress and organizational commitment to employee turnover intention is a strong relationship. Partially, Job stress, organizational commitment, and job satisfaction have a positive and significant effect on employee turnover intention at PT. BANKALTIMTARA in Tenggarong. Based on the comparison of partial correlation values on the correlation table, it shows that the organizational commitment variable has the most dominant influence on employee turnover intention at PT. BANKALTIMTARA in Tenggarong So that the company must be able to maintain the work commitment of its employees. Keywords: Job Satisfaction, Stress, Organizational Commitment, Turnover Intention

Marketing Strategy Analysis In PT Bankaltimtara Tenggarong Suhardi Suhardi; Idham Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract: The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on SWOT analysis. The impact of the global economic crisis, which attacks the banking sector. that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates. Keyword : Marketing Strategic

Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong) Winda Hapsari; Yonathan Palinggi; Idham Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract: The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

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