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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Khidmatul Ummah: Jurnal Pengabdian Kepada Masyarakat
Bayu Purnama Putra
Institut Agama Islam Sahid, Bogor
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENDAMPINGAN MASYARAKAT DALAM PROGRAM DIGITALISASI WAKAF UANG DI ERA MODERN Azizah Mursyidah; Bayu Purnama Putra; Irfan Bahar Nurdin
Khidmatul Ummah: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 01 (2022): Khidmatul Ummah: Jurnal Pengabdian Kepada Masyarakat
Publisher : STAI Al-Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/khidmatul.v3i01.2838

Abstract

Artikel ini bertujuan untuk megetahui prioritas masalah dalam digitalisasi wakaf uang di Indonesia dan prioritas solusi dari masalah tersebut. Metode penelitian yang digunakan adalah Analytic Network  Process (ANP). Informan dalam penelitian ini adalah Badan Wakaf Indonesia (BWI), Nadzir, dan wakif yang ada di Indonesia,  Hasil observasi literature  menunjukkan  permasalahan digitalisasi wakaf uang dilihat dari 4 aspek,  Aspek Nadzir, Wakif,  Pemerintah dan agama. Hasil analisis menunjukkan  masalah pada Aspek Nadzir terdiri: Pemahaman yang tradisional, kompensasi yang rendah, kompetensi yang rendah. Aspek Wakif: Pemahaman  digital yang rendah, literasi  wakaf uang yang rendah, partisipasi yang rendah, Aspek Regulator terdiri: Peran Pemerintah belum optimal, kurangnya dukungan dan peran pemerintah. Aspek agama: Tingkat Rutinitas sholat, Intensitas puasa, Alokasi dana zakat, Infak, Sedekah, Wakaf, Lingkungan Spiritual yang Baik
Analisis Strategy Interactive Marketing Pada Produk Tabungan Elemen IFAS dan EFAS Memanfaatkan Metode SWOT Husni Mubarok; Hendra Lesmana; Bayu Purnama Putra; Azizah Mursyidah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i2.3468

Abstract

Channeling funds in sharia marketing requires a very mature and accurate strategy because the sales strategy is a consolidated element of the business strategy for sharing the benefits of a management business entity. Actual trade strategy activities in achieving the goals of the institution can be carried out actively, clearly and logically about product brands in a turbulent business. The technique of collecting primary data and secondary data is a mixed method descriptive combination of quantitative and qualitative which aims to determine the elements of IFAS and EFAS by utilizing the SWOT method to determine company strategy. The results of research on PT BSI Tbk product elements IFAS functioning strategy strength opportunities 3.16 minimizing weakness opportunities strategy 2.77 in funding products have good potential in attracting new prospective customers supported by the development of modern market share supported by its sophisticated technology. The EFAS element uses a strategy of strength treaths 3.57 minimizes weakness strategies 3.18 makes it easy for customers to make transactions in cash or non-cash, in interacting marketing employees with customers must be well established and friendly, when customers ask for explanations that are easy to understand by these customers, in promoting and socializing funding products must be understood by ordinary people because there are still many people who do not understand sharia products, the majority of Muslims in Indonesia will be good at developing sharia trends.
Co-Authors Azizah Mursyidah Hendra Lesmana Husni Mubarok Irfan Bahar Nurdin