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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Agricultural Review
Indah Febri Annisa
Universitas Nahdlatul Ulama Sumatera Barat
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Faktor Eksternal dan Internal dalam Proses Pengambilan Keputusan Konsumen Tanaman Hias di Cv Gading Agritama Kota Padang: The Influence of External and Internal Factors in the Decision-Making Process of Consumer Ornamental Plants at Cv Gading Agritama, Padang City Sintia Maharani; Indah Febri Annisa
Jurnal : Agricultural Review Vol. 4 No. 2 (2025): November 2025
Publisher : Agriculture Faculty, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/arview.v4i2.1677

Abstract

Tanaman hias (ornamental plant) merupakan tanaman hortikultura nonpangan, yang dibudidayakan untuk dinikmati nilai estetika atau keindahannya. Tanaman hias termasuk dalam ilmu Florikultura, yaitu ilmu yang mempelajari tentang budidaya tanaman hias seperti bunga potong (cut flower), tanaman pot dan tanaman penghias taman. Tujuan penelitian ini yaitu untuk menganalisis pengaruh faktor eksternal dan faktor internal terhadap keputusan pembelian tanaman hias di CV Gading Agritama.Menggunakan metode deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa faktor eksternal dan internal memiliki pengaruh signifikan terhadap keputusan pembelian konsumen, baik secara parsial maupun simultan. Hal ini dibuktikan oleh uji T, di mana nilai T hitung faktor eksternal (4,736) dan faktor internal (2,423) lebih besar dari T tabel (1,988). Secara simultan, hasil uji F menunjukkan nilai F hitung (23,579) lebih besar dari F tabel (3,104), atau nilai signifikansi (0,000) kurang dari 0,05. Koefisien determinasi (R Square) sebesar 0,692 menunjukkan bahwa 69,2% variasi keputusan konsumen dapat dijelaskan oleh kedua faktor tersebut.
FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSI BERWIRAUSAHA PETANI PENGOLAH GULA MERAH TEBU DI KABUPATEN AGAM Indah Febri Annisa; Melladia Melladia; Leila Muhelni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3766

Abstract

The objectives of this study are: (1) to determine the level of entrepreneurial interest among sugar palm farmers in Agam Regency; and (2) to identify the factors influencing the formation of entrepreneurial interest among these farmers. The research was conducted from April to May 2024. Agam Regency was selected as the research site due to its status as a central hub for palm sugar production in West Sumatra. This study employed a survey methodology. The sample consisted of 60 farmers who were members of Local Cooperative Groups (LKM). Respondents were selected using a combination of cluster sampling and simple random sampling techniques. A quantitative descriptive method was applied, and data were analyzed using Partial Least Squares (PLS).The results revealed that farmers affiliated with LKM exhibited a moderate level of entrepreneurial interest. The factors directly influencing the entrepreneurial intentions of LKM members are categorized as follows: belief in entrepreneurial interest, tendency to take action, need for new employment opportunities, and confidence in entrepreneurial feasibility. Both endogenous and exogenous factors affecting entrepreneurial intention among LKMA members include demographic characteristics, personality traits, psychological aspects, perceptions of LKMA, entrepreneurial abilities, surrounding environment, and social aspects. The structure of entrepreneurial intention accounts for 70% of the variance, as indicated by an R² value of 0.70. Keywords: Entrepreneurial Intention, Entrepreneurial Intention, Entrepreneurial Intention, Partial Least Squares (PLS)
Co-Authors Leila Muhelni Melladia Melladia Sintia Maharani