Mochamad Yusuf
Perbankan Syariah, FEBI IAIN Pekalongan

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Pengaruh Tingkat Literasi Keuangan Syariah Terhadap Kinerja Pemasaran Bank Umum Syariah Guna Optimalisasi Kepercayaan Nasabah Mochamad Yusuf; Rinda Asytuti
Velocity: Journal of Sharia Finance and Banking Vol. 2 No. 1 (2022): May 2022
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business, UIN KH Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v2i1.4642

Abstract

This study aims to analyze the effect of Islamic financial literacy level on the performance of Islamic banks in order to optimize customer trust. This research is classified as a type of qualitative descriptive research. The type of data used in this study is the type of primary data with data collection techniques in the form of observation and interviews. The results of this study indicate that the level of Islamic financial literacy plays an important role in the performance of Islamic banks. Good performance of Islamic banks gives customers confidence in Islamic banks. Keywords: Islamic Financial Literacy, Islamic Bank Performance, Trust
Pengaruh Tingkat Literasi Keuangan Syariah Terhadap Kinerja Pemasaran Bank Umum Syariah Guna Optimalisasi Kepercayaan Nasabah Mochamad Yusuf; Rinda Asytuti
Velocity: Journal of Sharia Finance and Banking Vol. 2 No. 1 (2022): May 2022
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business, UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (659.227 KB) | DOI: 10.28918/velocity.v2i1.4642

Abstract

This study aims to analyze the effect of Islamic financial literacy level on the performance of Islamic banks in order to optimize customer trust. This research is classified as a type of qualitative descriptive research. The type of data used in this study is the type of primary data with data collection techniques in the form of observation and interviews. The results of this study indicate that the level of Islamic financial literacy plays an important role in the performance of Islamic banks. Good performance of Islamic banks gives customers confidence in Islamic banks. Keywords: Islamic Financial Literacy, Islamic Bank Performance, Trust