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All Journal International Journal of Research and Applied Technology (INJURATECH)
Aufa Fauziah S
Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Utilization Instagram as an Communication Marketing Media Asrul A; M Alfandy I; Aufa Fauziah S
International Journal of Research and Applied Technology (INJURATECH) Vol 2 No 2 (2022): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v2i2.6936

Abstract

The purpose of this study is to analyze the use of Instagram as a communication marketing medium in utilizing the new internet media as an alternative to approach potential consumers. This study used qualitative research methods. The results of this study are the use of Instagram social media in expanding and improving the marketing communication function. Because the presence of the internet in marketing communications can help business people or marketers in carrying out marketing communications, because marketers must have a strategy to be able to take advantage of Instagram social media as a marketing medium in order to achieve their goals and target market. This research was conducted to determine the benefits of Instagram as a communication marketing medium in approaching consumers and achieving the desired target market
Co-Authors Asrul A M Alfandy I