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All Journal Jurnal Ekonomi Manajemen (JEM) Jurnal Ilmiah Ekonomi dan Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting As-Syirkah: Islamic Economic & Financial Journal
Suhairi
UIN Sumatera Utara
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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STRATEGI PEMASARAN EKSPOR DALAM MEMASUKI PASAR GLOBAL Winda Suciani Siregar; Septiana Sara Lubis; Haris Muda H. Pasaribu; Andriyan Syahputra; Suhairi
Jurnal Ekonomi Manajemen Vol 16 No 2 (2021): Vol 16 No.12 -Desember-2021: Jurnal Manajemen Sekolah Tinggi Ilmu Ekonomi Cirebo
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.608 KB)

Abstract

Abstract The development of technology, information and communication resulted in the globalization of the world which took place rapidly and dynamically. Globalization brings changes in various everyday problems such as social, monetary, and cultural. Especially in the economic field which has big consequences for changes in the governance of business cooperation and competition as well as the tasks of governments in various worlds. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated into world associations. The component that drives this paper is to observe the marketing strategies used by companies to assist export activities. The method used in writing this scientific paper is to use the literature study method. Where researchers look for discussion material from the internet and books in the library. Through this research, it is expected to be able to identify problems or obstacles from the marketing strategy used as well as alternative solutions to existing problems to achieve an improvement in performance towards a better direction. Abstrak Perkembangan teknologi, informasi dan komunikasi mengakibatkan terjadinya globalisasi dunia yang berlangsung cepat dan dinamis. Globalisasi membawa perubahan di berbagai persoalan sehari-hari seperti sosial, moneter, dan budaya. Terutama dalam bidang ekonomi yang memiliki konsekuensi besar untuk perubahan tata kelola kerja sama dan persaingan bisnis serta tugas pemerintah di berbagai penjuru dunia. Oleh karena itu, hal ini menuntut para pebisnis untuk terus melakukan inovasi dalam menghadapi persaingan yang semakin ketat, karena persaingan tidak hanya datang dari persaingan bisnis lokal tetapi telah merambah ke asosiasi dunia. Adapun komponen yang mendorong tulisan ini adalah untuk mengamati strategi pemasaran yang digunakan oleh sebuah perusahaan untuk membantu kegiatan ekspor. Metode yang digunakan dalam penulisan karya ilmiah ini adalah dengan menggunakan metode studi kepustakaan. Dimana peneliti mencari bahan diskusi dari internet dan buku-buku yang ada di perpustakaan. Melalui penelitian ini diharapkan dapat diidentifikasi permasalahan atau hambatan dari strategi pemasaran yang dipakai serta alternatif pemecahan masalah yang ada untuk mencapai suatu perbaikan kinerja ke arah yang lebih baik
Dinamika Promosi dalam Era Global Abduh Malik Ahmad Arrasyid; Erika Sri Wahyuni; Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.539

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements
PENGARUH EKSPOR DAN IMPOR TERHADAP PERTUMBUHAN EKONOMI INDONESIA Suhairi; Adillah Sofiya Ananda; M. Fauzan Effendi; Ogi Rahmadana; Sucita Saskya Piliang
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.694

Abstract

Tujuan dari tulisan ini adalah untuk mengetahui bagaimana ekspor dan impor berpengaruh terhadap pertumbuhan ekonomi suatu Negara dalam hal ini adalah Indonesia, dengan menggunakan metode literature review, tulisan ini menyimpulkan hasil dari tulisan atau penelitian sebelumnya.
Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global Suhairi; Nurhazizah; Syahla Syanda; Riska Arianti Nasution
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/113a0e41

Abstract

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.
Co-Authors Abduh Malik Ahmad Arrasyid Adillah Sofiya Ananda Andriyan Syahputra Erika Sri Wahyuni Haris Muda H. Pasaribu M. Fauzan Effendi Nurhazizah Ogi Rahmadana Riska Arianti Nasution Septiana Sara Lubis Sucita Saskya Piliang Syahla Syanda Winda Suciani Siregar