Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Proceeding International Seminar of Islamic Studies
Ray Ilal Ananda
Unknown Affiliation
Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRICE AND QUALITY OF SERVICE ON GO-RIDE CUSTOMER SATISFACTION IN PEMATANG SIANTAR CITY Nadia Ika Purnama; Ray Ilal Ananda
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine and analyze the effect of price and service quality on Go-ride customer satisfaction in Pematangsiantar city. The associative approach is an approach where to find out that there is a relationship or influence between the two variables (the independent variable and the dependent variable). The population in this study is all Go-ride service users in Pematangsiantar city whose number is unknown. The researcher determined that the sample size was 100 Go-ride users. The data collection technique used classical assumption test, multiple linear regression, t test, F test and coefficient of determination. There is a positive influence between service quality and customer satisfaction. There is a positive influence between price and service quality on customer satisfaction. Keywords: Price, Service Quality, Customer Satisfaction
Co-Authors Nadia Ika Purnama