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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Harry Soesanto
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Economics, Econometrics & Finance

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FACTORS AFFECTING REVISIT INTENTION THROUGH CUSTOMER SATISFACTION IN THEME PARK Lalita Sekar Ryani; Harry Soesanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2294

Abstract

Amusement parks are also considered to be a promising industry in Indonesia due to the growing economy and middle class population that has grown in recent years. Competition in the rides industry is increasing in line with the popularity of this destination. Industry players are competing to create value or privilege among the many rides to play in Indonesia. One of the things that is important to note is how players in the playground industry can focus on consumers so that the playground business can be sustainable.This study aims to determine physical attributes, interactions with customers, interactions with employees, customer satisfaction and interest in returning to visit. The data source used in this research is primary data, The technique chosen to support research activities related to sampling in this research is the Nonprobability Sampling technique with accidental sampling. This research make use of Structural Equation Modeling (SEM) as a statistical instrument in an effort to test various hypotheses that have been determinedwith the help of SEM. The results showed thatPhysical attributes have a positive effect on customer satisfaction; Physical attributes have a positive effect on interest in returning to visit; Interaction with customers has a positive effect on customer satisfaction; Interaction with customers has a positive effect on interest in returning to visit; Interaction with employees has a positive effect on customer satisfaction; Interaction with customers has a positive effect on interest in returning to visit; customer satisfaction has a positive effect on interest in returning to visit Keywords: Physical Attributes; Interaction with Customers; Interaction with Employees; Customer satisfaction; Returning Interest; Playground; SEM
RESTAURANT MARKETING STRATEGIES IN FACING NEW HABITS POST-COVID-19 PANDEMIC: REVOLUTIONARY ENTREPRENEUR PARADIGM Marika Christa Widyasari; Harry Soesanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2439

Abstract

The Covid-19 pandemic is a form of danger that has the potential to threaten all aspects of peo-ple's lives, such as social, economic, health and psychological. The impact on people in Indone-sia is of course not much different from people in other countries who are also facing the Covid-19 pandemic. The condition of social vulnerability (social vulnerability) is a real reality that occurs in society in the face of the Covid-19 pandemic. Social vulnerability has shocked the resilience of society due to the Covid-19 pandemic.The Covid 19 pandemic has made the economy in Indone-sia sluggish, especially for SMEs. Even though the existence of SMEs in Indonesia is very im-portant and considered by the government because SMEs can accommodate a large number of workers and become a source of income for the middle and lower classes of the community. The productivity of SMEs in an area will undoubtedly have an impact on job availability, and of course, it will reduce the number of unemployed Therefore, this study looks at how to improve the performance of SMEs so that they exist in the midst of the Covid 19 pandemic. The cases of the Covid-19 pandemic in Indonesia continue to increase every day. As of March 30, 2020, there were 1,414 positive cases, 75 recovered cases, and 122 deaths. The Covid-19 pandemic in Indonesia has a multi-sectoral impact, from health, education, social, economy, to religious activities in the community. The impact on these sectors is increasingly being felt by the community, especially in relation to the issue of social welfare in society. The social welfare of the community here is relat-ed to health, household economic conditions, a sense of security, comfort and a good quality of life. So that people who are faced with the Covid-19 pandemic can still fulfill their basic needs and carry out their social functions. That is why, apart from being the main focus of dealing with the Covid-19 pandemic, the government has not ruled out the welfare conditions of the communi-ty during the Covid-19 pandemic. If the people's welfare is neglected, it is feared that it will trigger massive social vulnerability in the community. This of course makes the situation and conditions in Indonesia even more like tangled threads. Solve one problem, another problem arises.
THE EFFECT OF DESTINATION ATTRACTIVENESS, DESTINATION SERVICE QUALITY AND TOURIST SATISFACTION ON THE INTENTION OF REVISIT TO KOTA LAMA SEMARANG Muhammad Nastabiq; Harry Soesanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2296

Abstract

The purpose of this study was to examine the factors that tend to influence the behavior of interest in returning to a destination. This study develops a problem regarding how the quality of destination services and destination attractiveness can positively affect tourist loyalty in terms of interest in returning to visit. This study uses 2 types of research data, namely primary data and secondary data. In this research, the population determined is the people who visit the Kota Lama Semarang tour who have visited more than 3 times. This research uses analytical techniques that are quantitative analysis using the Structural Equation Model (SEM) technique as a statistical instrument to test various hypotheses that have been determined. The results of this study indicate that destination attractiveness affects tourist satisfaction; destination service quality affects tourist satisfaction; This study cannot prove the effect of destination attractiveness on interest in returning to visit; however, this research can prove the influence of destination service quality on interest in returning to visit; and the influence of tourist satisfaction influences the interest in returning to visit. Keywords : Destination attraction; Quality of Service; Destination Service Quality; Tourist Satisfaction; SEM
Co-Authors Lalita Sekar Ryani Marika Christa Widyasari Muhammad Nastabiq