Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Business Perspective Journal
Melan Susanty
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Sekolah dalam Meningkatkan Minat Peserta Didik pada Yayasan Pendidikan Terpadu Mata Hati di Bandar Lampung Melan Susanty; Natalia Willianti
Business Perspective Journal Vol. 2 No. 1 (2022): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.861 KB) | DOI: 10.37090/bpj.v2i1.619

Abstract

The Mata Hati Integrated Education Foundation is an inclusive school that provides facilities for parents who need a special school for children with special needs, located at Jln. Mawar No.28-30 Rawa Laut, Bandar Lampung. This study analyzes how marketing strategies are used to increase student interest in the Mata Hati Integrated Education Foundation in Bandar Lampung. The purpose of this study was to find out what strategies were used to increase students' interest in the Mata Hati Integrated Foundation, using qualitative research methods. Data collection techniques are interviews, observation and documentation studies, using marketing mix analysis. The results of the study indicate that the activities carried out to analyze the results of marketing or last year's achievements include the marketing strategy used, promotional media, and the formation of a committee or personnel determination. Keywords : marketing mix, interest, school marketing strategy
Strategi Kepemimpinan dalam Meningkatkan Kinerja Karyawan pada PT. Multi Chandra Group di Bandar Lampung Melan Susanty; Musolli
Business Perspective Journal Vol. 2 No. 2 (2022): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v2i2.782

Abstract

This research is about Leadership Strategy in Improving Employee Performance at PT. Multi Chandra Group in Bandar Lampung. This study aims to determine how the leadership strategies applied by the leadership in improving employee performance at PT. Multi Chandra Group in Bandar Lampung. The research method used is a qualitative method. The results showed that the overall office employees of PT. Multi Chandra Group in Bandar Lampung has been able to carry out its work duties and responsibilities including service orientation, integrity, commitment, discipline, cooperation and leadership. leadership strategy in improving employee performance in the office of PT. Multi Chandra Group in Bandar Lampung in the form of, making disciplinary rules for all employees, providing clear job descriptions to employees related to their work, generating employee motivation at work, making daily reports as a form of performance appraisal, giving rewards to employees for their performance achievements and giving punishments. to employees who intentionally violate the rules set by PT. Multi Chandra Group in Bandar Lampung. Keywords: employee, performance, leadership strategy
Co-Authors Musolli Natalia Willianti