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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Osell Anindya Ayu Aldiona
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Economics, Econometrics & Finance

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THE EFFECT OF BRAND EQUITY ON REPURCHASE: CONCEPTUAL RESEARCH Osell Anindya Ayu Aldiona; I Made Sukresna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2298

Abstract

This study aims to examine brand awareness, perceived quality, brand association, brand loyalty and repurchase interest. This research is a quantitative study with data sources used in this study are primary data and secondary data. The sampling applied in this study uses a plan using a method called the Non Probability Sampling technique. The population planned in this study are Starbucks Coffee visitors so that the sample is taken from buyers who make purchases at Starbuck Coffee outlets. Keywords: Brand Awareness; Perceptions of Quality; Brand Associations; Brand Loyalty; Brand Awareness; Repurchase Interests
Co-Authors I Made Sukresna