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All Journal Jurnal Manajerial Dan Kewirausahaan
Calvin Hamel
Universitas Tarumanagara
Economics, Econometrics & Finance Social Sciences

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Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UKM Di Jakarta Barat Calvin Hamel; Andi Wijaya
Jurnal Manajerial Dan Kewirausahaan Vol 2, No 4 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i4.9865

Abstract

The purpose of this study is to investigate and analyze the effect of entrepreneurial orientation and market orientation on the performance of SME businesses in West Jakarta. This research was conducted by judgment sampling method. Researchers distributed questionnaires to 100 business owners in West Jakarta. Data analysis using SEM PLS analysis. The results of the analysis concluded that entrepreneurship orientation and market orientation influence SME business performance in West Jakarta. Tujuan penelitian ini adalah untuk mengetahui dan menganalisa pengaruh orientasi kewirausahaan dan orientasi pasar terhadap kinerja usaha UKM di Jakarta Barat. Penelitian ini dilakukan dengan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 100 pemilik usaha di Jakarta Barat. Analsisi data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa orientasi kewirausahaan dan orientasi pasar berpengaruh terhadap kinerja usaha UKM di Jakarta Barat.
Co-Authors Andi Wijaya