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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Duconomics Sci-meet (Education & Economics Science Meet)
Sutama Wisnu Dyatmika
Universitas PGRI Adi Buana
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECT OF PRICE, SERVICE QUALITY, AND COMPANY IMAGE ON PURCHASE DECISIONS ON JALANJALAN.ID GRESIK Sutama Wisnu Dyatmika; Lailia Murti Firdaus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2468

Abstract

Tour and Travel is one of the most well growth business. This happens in line with the people's lifestyle which emphasizes the balance between life and work. Travel business owners are competing to provide good service to create a good image for the company. The company image exposing the quality of service that is felt by consumers and the price that is in accordance with the expectation of the consumers. The purpose of this research is to determine the effect of price, service quality, and corporate image on purchasing decisions. The population in this study were JalanJalan.id consumers in the period of January to December 2020, namely 240 consumers with a sample of 70 respondents. The sampling technique was carried out by means of quota sampling where this sampling was in accordance with the criteria of the researcher to reach the required quota. The results obtained from the hypothesis test prove that partially the price variable (X1) has a significant effect on purchasing decisions at Jalanjalan.id, the service quality variable (X2) has a significant effect on purchasing decisions on JalanJalan.id, corporate image (X3) has an effect on the decision. purchase on JalanJalan.id, and simultaneously from the price variable, service quality variable, and company image variable have a significant effect on purchasing decisions on JalanJalan.id in Gresik. Keywords: Price, Service Quality, Company Image, Purchase Decision
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Alat-Alat Kesehatan pada PT Inti Medicom Retailindo Sutama Wisnu Dyatmika; Kresna Agustinengseh
Duconomics Sci-meet (Education & Economics Science Meet) Vol 1 (2021): Merdeka Belajar dan Tantangan Ekonomi dalam Menyongsong Era Society 5.0
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.103 KB) | DOI: 10.37010/duconomics.v1.5340

Abstract

Researchers conducted research to find out the influence of free variables product quality and price to the variable bound (buying decision) Medical Devices In PT.Inti Medicom Retailindo.Researchers use quantitative data with questionnaires as a means of collecting data used.The method used by researchers is non probability sampling method with purpose sampling technique.With a sample of 100 people have criteria has been made purchases twice or more in PT.Medicom Retailindo core that will be processed using SPSS version 20 program.The results of this study show if there is an influence of significance of the free variable of product quality and price on medical devices in PT.Inti Medicom Retailindo.Based on the results of the t-count test of the three free variables, product quality variables have a value of 6,534 > ttabel > 1,985, the price has a thitung number of > ttabel of 2,032 > 1,985.While looking at the figures based on the results of the F test that the value of Fhitung > Ftabel = 94,722 > 3,089 this means that variable product quality and price simultaneously affect the purchase decision
Co-Authors Kresna Agustinengseh Lailia Murti Firdaus