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All Journal Journal of Indonesian Management
Dini Lestari
Universitas perjuangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Promotion and Service Quality on Purchase Decisions for Nasa Products at Nasa Tasikmalaya Stockists Dini Lestari; ````````````````````````````````````````````````````````````````````````````````````````````````````; Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 2 (2022): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.629

Abstract

This study aims to determine the effect of promotion and service quality on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling used incidental sampling of 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and service quality simultaneously have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. Promotion and service quality partially have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmal`````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````aya.
Co-Authors suci putri lestari ```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````Depy Muhamad ``````````````````````````````````````````````````````````````