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All Journal Journal of Indonesian Management
Preti Intan Sari
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factors Affecting People's Buying Interest in Boba Qiuqiunian Drinks Preti Intan Sari; Muhammad Irwan Padli Nasution
Journal of Indonesian Management (JIM) Vol. 2 No. 2 (2022): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.709

Abstract

The purpose of this study is to find out what factors can influence people's buying interest in QIUQIUNIAN Boba drinks, in addition to knowing how to overcome competition between other competitors, as we know that now is the era of boba drinks, then to find out how QIUQIUNIAN Boba drinks introduce their products to be famous among the surrounding community, both children, teenagers and adults.
Co-Authors Nasution, Muhammad Irwan Padli